The communications scholar Debbie Ging was critical of the "girl power" ideals, and linked it to the sexualisation of younger children, girls in particular. The sociologist Amy McClure warns against placing too much hope on girl power as an empowering concept. She says, "An ideology based on
consumerism can never be a revolutionary social movement. The fact that it appears to be a revolutionary movement is a dangerous lie that not only marketers sell to us but that we often happily sell to ourselves."
Rebecca Hains also criticized mainstream "girl power" for its commercial function, arguing in ''
Women's Studies in Communication'' that it "undermines true work towards equality, serving corporate interests at the expense of girls' personal interests," and called it an "updated version of '
commodity feminism.'" Despite the term's origins in Black Power and Black hip hop, Raisa Alvarado argues that the Girl Power movement "disproportionately centers white, middle and upper class girls." Further, Alvarado claims that "the ethos of girl power discourses, as propagated in popular culture... promote whiteness via neoliberal, postfeminist, and postrace representations of empowered girlhood."
Young Femininity authors Sinikka Aapola, Marnina Gonick, Jo Campling, and Anita Harris note that the Girl Power movement "appropriat[es]... images and discourses of black women's strength, power and agency to serve a mainly white middle-class young women" agenda. embodied this concept of "girl power": that little girls can be anything they want when they grow up. Barbie has continued to stay relevant into the 2020s through the 2023 film
Barbie starring
Margot Robbie.
Forbes has even placed Barbie on the 2023 Forbes Power Women List. Arguably, Barbie's image also presents narrow options with which girls can identify, limiting the potential of any "girl power"-themed line. In addition to concerns about girl power's implications for girls, some critics questioned its use by women. For example, Hannah Jane Parkinson of
The Guardian criticized the term "girl power" as something "young women [that] are feeling more confident about calling themselves feminists and standing up for principles of equality" hide behind. She denounced the phrase for including the word "girl", claiming it encouraged the application of the term "girl" to adult women. == See also ==