Precursor Following the cancellation of the short-lived daytime talk show
The Revolution, ABC aired an afternoon spin-off of
Good Morning America titled
Good Afternoon America as an interim replacement from July to September 2012. Hosted by
Josh Elliott and
Lara Spencer, the program would primarily feature news and discussion related to celebrities and
popular culture, as well as music performances.
GMA Day/Strahan & Sara (2018–2020) On May 23, 2018, ABC announced that it had canceled
The Chew, and that the program would be replaced by a new third hour of
Good Morning America. In July 2018, the title of the program was announced as
GMA Day, co-hosted by
GMA anchor
Michael Strahan and
The View panelist
Sara Haines. On January 28, 2019, the show was rebranded as
GMA3: Strahan & Sara (or simply
Strahan & Sara), with a new logo and updated studio.
Variety reported that the decision was meant to partially downplay its ties to
Good Morning America by placing a larger emphasis on its hosts, in a similar manner to
Today with Kathie Lee and Hoda. The show's initial ratings in the first half of the season had been slightly weaker than those of
The Chew, declining from a 2 million viewer average to between 1.7 and 1.9 million viewers. With Haines going on
maternity leave after the birth of her third child in June 2019, actress
Keke Palmer began filling in as a co-host in the same month. On July 31, 2019, it was reported that Palmer would join the show full-time as a third host, as the network said viewers had found Palmer to be an appealing co-host with good chemistry with Strahan and Haines. On August 26, 2019, the program was rebranded accordingly as
GMA3: Strahan, Sara & Keke.
What You Need to Know (2020–2025) On March 11, 2020, ABC announced that the series along with its morning counterpart would suspend in-studio audiences "for the time being" due to the
COVID-19 pandemic in the United States, following a similar decision made by the network and
Disney–ABC Domestic Television for their other talk shows, including
The View,
Live with Kelly and Ryan, and
Tamron Hall. On March 17, 2020, ABC announced that it would temporarily replace
Strahan, Sara & Keke with
Pandemic: What You Need to Know, a daytime newscast produced by ABC News' streaming channel ABC News Live, which would focus on COVID-19 and its impact on the United States. It would be anchored by
Amy Robach, and feature contributions from ABC News chief medical correspondent
Jennifer Ashton. Despite being billed as a temporary replacement for
Strahan, Sara & Keke, the
What You Need to Know format quietly became permanent: in June 2020, the
Pandemic branding was replaced with
GMA3, and on August 2, 2020, still absent official confirmation from ABC, Palmer stated on
Watch What Happens Live with Andy Cohen that
Strahan, Sara & Keke had been canceled. Later that month,
Variety reported that Haines would return to
The View as a panelist for its upcoming season. On September 18, 2020,
GMA correspondent
T. J. Holmes was announced as a new co-anchor beginning on September 21, 2020. At that time,
GMA3 introduced a new logo and graphics package to increase its ties to
Good Morning America, dropping the red and white-colored branding that was used by
Pandemic. On December 5, 2022, Holmes and Robach were temporarily placed on leave from the program by ABC News, after it was reported that the co-anchors had an extra-marital romantic relationship. Rhiannon Ally,
DeMarco Morgan and
Gio Benitez, began to serve as one of many fill-in hosts at the time, along with Eva Pilgrim. On January 27, 2023, it was announced that Holmes and Robach would depart the network. On May 12, 2023, Ashton, Morgan, and Pilgrim were named their permanent successors. In June 2024, Ashton departed ABC News (and, in turn,
GMA3) to focus on her new women's health company Ajenda.
Reintegration with Good Morning America (2025–present) In March 2025,
GMA3 was impacted by a round of layoffs across ABC News, which included executive producer Catherine McKenzie and other staff members; as a result, the program was brought under the main
Good Morning America staff and its executive producer Simone Swink. In April 2025, the
New York Post reported that ABC was planning changes to the hour, including the possible replacement of Morgan and Pilgrim with either new anchors or existing
Good Morning America anchors. As rumors began about changes to the two main co-hosts and a format change to the program itself, a rotation of various ABC News anchors and correspondents co-hosting along with both Morgan and Pilgrim began from April to June 2025. On July 7, both Morgan and Pilgrim left ABC News and
GMA3, with Pilgrim announcing that she would become the new host of the syndicated
news magazine Inside Edition. On June 16, 2025,
Good Morning America and
GMA3 relocated from Times Square Studios to a newly-built studio at
7 Hudson Square.
GMA3 concurrently adopted the same logo, on-air branding, and graphics as the main program, dropping the
What You Need to Know subtitle in the process. Since the reintegration and Morgan and Pilgrim's departure, the hour has since been hosted by a rotation of various ABC News (and sometimes
ESPN) anchors and correspondents, most frequently including
Ginger Zee,
Rebecca Jarvis, Will Reeve,
Gio Benitez, Janai Norman,
Whit Johnson, and
Rhiannon Ally. == See also ==