The area was pioneered by Donald Fleming who, in partnership with Arthur Nicol, took up land in the area including Gnaraloo. At the time it was known as "Flemington". He later sold it to Frank Mottram but stayed in the area until 1935. In 1908 the station was in size and was held by Forrest, Emanuel and Co. who paid a £70 rental on the property. Under Mottram's ownership in 1910, the station was running about 1,500 sheep with the flock increasing in size to 3,554 in 1911 despite no stock being bought in that time. Following a good season another 800 lambs were tailed in 1912 increasing the size of the flock further. The Mottrams sold the lease to Dansy Powell and Harry Cordes in 1921, with a flock of 9,000 sheep and now encompassing an area of with the lease due to expire in 1948. The property was advertised with dividing it into 12
paddocks with 9 wells, 8 with
windmills, tanks and troughs. The homestead had three large rooms, an office and a store room with a detached stone kitchen. The station had a good year in 1922 with 9,000 sheep shorn and with an estimated 1,500 stragglers to be mustered and clipped. 223
bales of wool were produced, and the stock were all reported to be in good condition. Powell and Cordes sold the station in 1927 to a partnership between Alex Fleming and George Baden Powell. It station was sold again in 1928 when the Gnaraloo Pastoral Company formed between the Fleming and Powell families was dissolved; the Fleming family came to own the station outright again with Donald's son, Alex Fleming owning the station from 1928 until at least 1954. Gnaraloo remained in the Fleming family until 1975. Paul Richardson bought the station in 2005 and put it up for sale in 2025. In 2015 the station owners had to renegotiate the lease agreement with the state government, including having the government excise sections of pastoral land along the world-heritage listed
Ningaloo Coast from the property, for conservation and tourism ventures. ==Geography==