,
Adolfo Cambiaso,
Martin Valent with fellow player
Prince William (center), wearing polo shirts as part of their uniform. Until the beginning of 20th century,
polo players wore thick, long-sleeved shirts made of
Oxford-cloth cotton. This shirt was the first to have a buttoned-down collar, which polo players invented in the late 19th century to keep their collars from flapping in the wind.
Brooks Brothers' early president, John Brooks, noticed this while at a polo match in England and began producing such a shirt in 1896. Brooks Brothers still produces this style of button-down "polo shirt". In 1972,
Ralph Lauren marketed a tennis shirt as a "polo shirt" as a prominent part of his original line
Polo, thereby helping further its already widespread popularity. While not specifically designed for use by polo players, Lauren's shirt imitated what by that time had become the normal attire for polo players. As he desired to exude a certain "
WASPishness" in his clothes, initially adopting the style of clothiers like Brooks Brothers,
J. Press, and "
Savile Row"-style English clothing, he prominently included this attire from the "sport of kings" in his line, replete with a logo reminiscent of
Lacoste's
crocodile emblem, depicting a polo player and pony. In large part due to Ralph Lauren (and arguably as an example of a
genericized trademark), the term “polo shirt,” has become far more common than “tennis shirt” or “golf shirt.” == Golf ==