, purported director of
Goncharov, who in November 2022 responded to the meme saying he had "made that film years ago". By late November 2022,
Goncharov had been reported on internationally in mainstream media.
The New York Times reported that
Goncharov had become the top trending topic on Tumblr, and Scorsese was the second most popular topic. Some writers correlated the popularity of
Goncharov with
Elon Musk's purchase of Twitter, after which many users had opted to abandon the platform in favor of Tumblr. Linda Codega of
Gizmodo remarked on the enthusiasm around the meme as "an inspiring example of collective storytelling and spontaneous fandom generation, inspired by the community itself. Essentially,
Goncharov (1973) is not a film, but a game. And only Tumblr knows the rules, because the rules of
Goncharov (1973) are the rules of Tumblr itself." Caitlin Quinlan, writing for
Empire, noted that the meme had "enough material for an entire franchise thanks to its creative devotees" and expressed the hope that
Goncharov "could one day become more of a reality". Jamie Cohen, a professor of media studies at Queens College of the
City University of New York, agreed that Tumblr's "threaded, stacked replies where people build off each other" made it a "perfect space for this to go viral". The meme of
Goncharov was acknowledged positively by Tumblr, whose Twitter account stated that the nonexistent film was "ahead of its time". also made a post about his "favorite line" from the film. On 25 November 2022, Scorsese's daughter posted a video on
TikTok of a text exchange with her father in which she shared
The New York Times article on
Goncharov and asked if he had seen it; he replied, "Yes. I made that film years ago." ==See also==