The Goner Records label was started in 1993 by Eric Friedl. While attending the second
Garage Shock festival, Friedl saw a performance by
Japanese
garage punk band
Guitar Wolf, becoming a fan. After Guitar Wolf's performance, Friedl approached the band, receiving some demo cassettes in exchange for agreeing to set up some further Guitar Wolf shows in Memphis. Based on the supplied demos, Friedl decided to release Guitar Wolf's first album,
Wolf Rock!, calling the band in Japan for permission. Friedl followed this first release with a number of releases by his own band, the
Oblivians. Since its inception, a growing number of bands have released albums through Goner, including LPs by the
Bad Times, the
Oblivians,
King Louie Bankston,
The King Khan & BBQ Show,
Digital Leather,
Box Elders,
Harlan T. Bobo,
The Reigning Sound,
Nots, and
The Leather Uppers. Goner has also had a hand in releasing a multitude of 7" singles. ==Record store==