Gorog led the acquisition of
Napster, the peer-to-peer network that made music downloading a phenomenon, in 2002. He re-launched the pioneer digital music brand as a legal music provider in 2003, which became a public company in 2004. Under Gorog’s leadership as chairman and CEO of Napster, the company assembled one of the largest digital music catalogs in the world and expanded its global presence by offering its service in the U.K, Germany and Japan. Napster created a number of digital music product innovations under Gorog’s management, including the introduction of portable subscriptions, a free advertising supported version of Napster, as well as a variety of mobile music offerings. Gorog also oversaw the development of a number of advertising campaigns for the company, including “Its Coming Back,” Napster’s re-launch campaign featuring a series of original animations that received both the
Cannes Lion Award and the Silver Effie. Napster was also awarded Billboard magazine’s “Best Digital Music Community” award for its U.S. music service.
Best Buy acquired Napster in 2008, and Gorog served as Napster’s chief executive officer until January 6, 2010. ==Roxio==