During its production, the North American Ford Granada was also marketed by the Lincoln-Mercury, with the division selling three counterparts of the model line. The first generation was sold as the
Mercury Monarch and
Lincoln Versailles; the second generation by Mercury as the
Mercury Cougar (replacing the Monarch).
Mercury Monarch (1975–1980) Introduced alongside the Ford Granada in 1975, the Mercury Monarch was slotted above the mechanically-similar Mercury Comet. Nearly externally identical to the Granada, the Monarch received its own grille, fascia trim, and interior trim. The trim nomenclature was common between both lines, with both offered in top-level Ghia trim. As a Mercury-exclusive model, the Grand Monarch Ghia was marketed as a junior version of the (far larger) Mercury Grand Marquis, including virtually every available feature as standard equipment. For 1977, the Grand Monarch Ghia was repackaged as a Lincoln, becoming the Lincoln Versailles.
Mercury Cougar (1980–1982) For 1980, for its fifth generation, Mercury shifted the Cougar from the intermediate Ford Torino chassis to the mid-size Ford Fox chassis, paring the model line solely down to the Cougar XR7 coupe. Marketed alongside the 1980 Ford Thunderbird, the downsizing was poorly received in the marketplace; sales of the 1980 Cougar collapsed (falling nearly 65% from 1979). For 1981, Mercury expanded the Cougar from the XR7 coupe to its entire mid-size model range. Replacing the Monarch, the 1981 Cougar added two-door and four-door sedans to its model range as Mercury counterparts of the Granada; a Cougar station wagon was introduced (adopted from the Mercury Zephyr) for 1982. In line with the previous-generation Monarch, the Cougar sedan/station wagon were nearly externally identical to their Ford Granada counterparts (differing only with grilles, taillamps, and badging). The 1980-1982 Cougar/Cougar XR7 marked the introduction of GS/LS trim nomenclature for Mercury, used from the 1980s into the early 2000s. For 1983, Mercury returned the Cougar back into a single two-door body design following a complete redesign of the exterior. In line with the Granada becoming the Ford LTD, the previous Cougar sedan/wagon was repackaged as the Mercury Marquis. As Ford transitioned its model lines to front-wheel drive, the Marquis was ultimately displaced by the
Mercury Sable after 1986 model year.
Lincoln Versailles (1977–1980) For 1977, Lincoln-Mercury repackaged the Mercury Grand Monarch Ghia (a personal car of Henry Ford II) as the
Lincoln Versailles. The first Lincoln in 17 years not to use the Continental nameplate, the Versailles was developed in response to the
Cadillac Seville compact/mid-size luxury sedan. In line with its Cadillac counterpart, while the smallest Lincoln ever produced at the time, the Versailles was the highest-price vehicle sold by the division, undergoing a strict quality-control regimen during assembly and including nearly all available features as standard equipment. In a first for the American automobile industry, the Lincoln Versailles was assembled with clearcoat paint and halogen headlamps. The Versailles was also not constructed at the Lincoln
Wixom Assembly factory which was exclusively devoted to Lincoln vehicles since it was opened in 1957. Alongside the later
Cadillac Cimarron, the Lincoln Versailles is viewed among the most controversial examples of
badge engineering in the automotive industry. While sold in the same Lincoln-Mercury showroom as the Mercury Monarch, the Versailles was priced at nearly twice the cost of its Mercury counterpart; with the exception of its halogen headlights, clear coat paint finish and Continental-tire trunklid, the Versailles was nearly indistinguishable from the Monarch (itself, nearly identical to a Granada). Selling far under sales projections, the Versailles was withdrawn early in the 1980 model year. == Production ==