Melodifestivalen 2023 In November 2022, Swedish newspaper reported a rumored return for
Loreen in
Melodifestivalen, the music competition that
Sveriges Television (SVT) uses to select its song and representative for the
Eurovision Song Contest. After previously competing in Melodifestivalen three times, Loreen decided to enter a fourth time with "Tattoo". According to Loreen, she initially did not want to enter, but after a "feeling of positivity" and a sense of purpose, she decided to enter the song.
Melodifestivalen 2023 was the 63rd edition of Melodifestivalen, the music competition to select their entrant for the of the Eurovision Song Contest. Twenty-eight songs competed, with the songs being split into four heats of seven songs. The top two in each heat immediately moved on to the contest's final, while the third and fourth place songs in the heats moved onto a semi-final round. In the semi-final round, the top four songs earned a spot in the final. In the final, a 50/50 system of juries and televoting was used to determine the winner in a final with 12 songs. Before the contest, "Tattoo" was reported as a heavy favorite to win its heat. "Tattoo" was placed into the fourth heat, and would win the heat, earning an automatic spot in the final. During her heat performance, a stage invasion occurred, in which a person carried a banner with the message "" (), which, according to , the group that orchestrated the invasion, was a call to repair Sweden's
wetlands. Ahead of the final, "Tattoo" was reported as the top favorite to win the competition, winning fan polls on numerous Eurovision fan site polls and press polls. Along with this, she had also broken numerous Swedish streaming records on
Spotify. In the Melodifestivalen 2023 final, "Tattoo" won both the jury and televote, earning 92 and 85 points respectively, for a total of 177 points. ==Composition ==