The
Sports Car Club of America created a "showroom stock" class for amateur club racing in 1972. In 1984, following the success of the
Longest Day of Nelson and another 24-hour race at
Mid-Ohio, the SCCA combined existing races into a manufacturer's championship. For 1985, the series became a 6-race professional championship with
sponsorship from
Playboy magazine. Escort
radar detectors sponsored the series from 1986 until 1991. With the SpeedVision television contract, the World Challenge eventually succeeded Trans Am as the SCCA's premier series. In July 2008, the World Challenge series was purchased by WC Vision, a group of investors. The Sports Car Club of America remained the sanctioning partner of the series. Starting with the 2011 season, the series signed a partnership with
Pirelli and the leading tire manufacturer became the official tire supplier and title sponsor of the series. In 2014, the Pirelli World Challenge established a GT-A classification similar to the
FIA's bronze category. In 2015, the series established GT Cup, featuring Porsche 991 Cup Cars that ran as part of the overall GT class races. Also,
CBS Sports Network and
Motor Trend On Demand became the new television partners. In 2016, the series established SprintX classes of racing featuring two-driver sprint races for several driver classes. As part of the partnership with the SRO, the GTS class was expanded to include GT4 homologations. For 2017, the Pirelli World Challenge transferred to
USAC as its sanctioning body. GT Cup class is expanding to include Cup cars from Lamborghini and Ferrari, while SprintX classes expand in both driver classification specificity and competition-legal platforms. On May 25, 2018, it was announced that the
Stéphane Ratel Organisation had become majority shareholder of WC Vision LLC, and thus majority owner of Pirelli World Challenge. On September 29, 2018, it was announced the series acquired a new title sponsor as part of the overhaul of the Ratel series. The GT Sprint Cup in Europe and GT Series Asia will now be known as the Blancpain GT World Challenge Europe and Asia, respectively. The current World Challenge will become World Challenge America. ==Format==