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Gujarati cinema

Gujarati cinema, also known as Dhollywood, is the segment of Indian cinema, dedicated to the production of motion pictures in the Gujarati language widely spoken in the state of Gujarat. It is based in Ahmedabad. It is one of the major regional and vernacular film industries of the cinema of India, having produced more than one thousand films since its inception.

Etymology
Bollywood, the sobriquet for the Hindi language film industry based in Mumbai (then called Bombay), inspired the nickname Dhollywood for the Gujarati film industry due to its profuse use of the dhol, a double-headed drum. It is also referred to as Gollywood, a portmanteau derived from Gujarat and Bollywood. ==History==
History
Silent film era (1913–1931) '' (1921), the first film banned by British colonial authorities|left Even before the advent of talkies there were several silent films closely related to the Gujarati people and their culture, and many directors, producers and actors who were Gujarati and Parsi. Between 1913 and 1931 there were twenty leading film company and studios owned by Gujaratis—mostly in Bombay (now Mumbai)—and at least forty-four leading Gujarati directors. Manilal Joshi, an experimental Gujarati director, directed Veer Abhimanyu (1922), which was produced by the Star Film Company, and later Prithvi Vallabh (1924) based on the novel by Gujarati author K. M. Munshi. It was followed in 1932 by Sati Savitri, based on the epic story of Savitri and Satyavan, and in 1935 by the comedy Ghar Jamai, directed by Homi Master. Ghar Jamai starred: Heera, Jamna, Baby Nurjehan, Amoo, Alimiya, Jamshedji, and Gulam Rasool. It featured a 'resident son-in-law' and his escapades as well as his problematic attitude towards the freedom of women. Gunsundari was made three times from 1927 to 1948. The film was such a success in its first appearance in 1927, that director Chandulal Shah remade it in Hindi in 1934. It was remade again in Gujarati and Hindi in 1948 by Ratibhai Punatar. Gunsundari is the story of a poor Indian woman who is disliked by her husband for her moral stand. The woman finally lands on the street where she meets a person who is just like her—a social outcast. The story ends there. However, the three versions include some changes to reflect their times. Vishnukumar M. Vyas directed Ranakdevi (1946) based on the legend of Ranakdevi. Nirupa Roy made her debut as an actress in the film and later succeeded in the Hindi film industry playing the role of a mother in various films. Meerabai (1946) was a remake of the Hindi film directed by Nanubhai Bhatt starring Nirupa Roy. Punatar directed Gunsundari (1948) also starring Nirupa Roy. Kariyavar (1948), directed by Chaturbhuj Doshi, introduced Dina Pathak to the film audience. Doshi also directed Vevishal (1949), an adaptation of the novel of the same name by Jhaverchand Meghani. Gunsundarino Gharsansar (1972), directed by Govind Saraiya, won the National Film Award for Best Feature Film in Gujarati at the 20th National Film Awards. The film was based on the novel Saraswatichandra and was considered important for its artistry and aesthetic. Feroze A. Sarkar directed Janamteep (1973) adapted from the novel of same name by Ishwar Petlikar. Hun Hunshi Hunshilal (1991), directed by Sanjiv Shah, was an allegory film inspired by the political environment of the time and was felt to be post-modern. In 1998, Desh Re Joya Dada Pardesh Joya directed by Govindbhai Patel became very successful and went on to become a super-hit. The film grossed , the highest in the Gujarati cinema at that time, with 1.5 crore (15 million) people watching the film. Vipul Amrutlal Shah produced and directed Dariya Chhoru in 1999 which was well received by the critics but failed commercially. He produced Jher To Pidhan Jaani Jaani (1972) based on the epic novel of the same name by Manubhai Pancholi 'Darshak'. He also produced, acted and directed in Manvi ni Bhavai (1993) based on the novel of the same name by Pannalal Patel. The film was widely appreciated and went to win the National Award for the Best Feature Film in Gujarati at the 41st National Film Awards. Arvind Trivedi, Mahesh Kanodia, Naresh Kanodia, Rajendra Kumar, Asrani, Kiran Kumar, Rajiv, Arvind Kirad, Naresh Kanodia, and Hiten Kumar had long and successful careers. Some 368 Gujarati feature films and 3,562 Gujarati short films were produced by 1981. The Gujarat Film Development Corporation (GFDC) established to promote Gujarati films was closed in 1998. The quality of the films declined due to the focus on recovering the financial investments and profits as well as not adapting to changing times, technology and demographics. Low budget films with compromised quality targeted rural audiences while urban audiences moved to television and Bollywood films with quality content as they had a fair understanding of the Hindi language. The government also announced subsidy for Gujarati films. There was an increase in the number of films produced after 2005 due to the tax exemption and the rise in demand for films in rural north Gujarat, especially Banaskantha district. The demand was fueled by the working class population demanding local musical and linguistic styled films which were mostly released in single screen cinemas. The number of films produced per year was over sixty in 2009 and 2010. In 2012, the Gujarati cinema produced a record number of seventy-two films. Gam Ma Piyariyu Ne Gam Ma Sasariyu (2005) and Muthi Uchero Manas (2006) were also well received by audiences. Vikram Thakor starred in several films including Ek Var Piyu Ne Malva Aavje (2006). His six films for rural audiences earned . He was called the superstar of Gujarati cinema by various media. Love Is Blind (2005) was the first Gujarati film released in the multiplexes. The Better Half (2008) directed by Ashish Kakkad failed commercially but drew the attention of critics and an urban audience. It was the first Gujarati film on Super 16 mm format. Veer Hamirji (2012) was an historical film which was shortlisted for Indian representation at the Oscars. The Good Road (2013), directed by Gyan Correa, won the Best Feature Film in Gujarati at the 60th National Film Awards and later became the first Gujarati film ever selected to represent India at the Oscars. The film won the Best Feature Film Jury Award at the Indian Film Festival, Houston in October 2013. Kevi Rite Jaish (2012) and Bey Yaar (2014), both directed by Abhishek Jain; became commercially and critically successful drawing an urban audience. The success of these films drew new actors, directors and producers to the Gujarati film industry which resulted in a spurt in film productions. Gujjubhai the Great and Chhello Divas were declared hit films of 2015. The box office collection of Gujarati films increased from in 2014 to in 2015. Total 65 and 68 films were released in 2014 and 2015 respectively. Total number of screens playing Gujarati films rose from 20 to 25 in 2011 to about 150–160 in 2015. The subsidy by the Government of Gujarat was discontinued in August 2013. Three years later, in February 2016, a new incentive policy was announced which was focused on the quality of films. Films are graded in four categories, A to D, based on technical aspects, production quality, film components, and box office performance. The producers are provided with assistance of for A grade, for B grade, for C grade and for D grade films or 75% of production costs whichever is lower. A film can also receive additional incentives for its performance at film festivals and awards nominations/wins. The multiplexes are also directed to have at least forty-nine screenings of Gujarati films per year. The entertainment tax exemption for Gujarati films released in Gujarat ended with an introduction of the Goods and Services Tax in July 2017. About 50 to 70 films are released each year between 2016 and 2018. The International Gujarati Film Festival made its debut in New Jersey, US, in August 2018. Wrong Side Raju (2016), Dhh (2017), Reva (2018) won the Best Feature Film in Gujarati awards at the 64th, 65th and 66th National Film Awards respectively. Hellaro (2019) became the first Gujarati film to win the National Film Award for Best Feature Film at the 66th National Film Awards. Due to COVID-19 pandemic, all cinema halls in Gujarat were ordered to be closed from March to October 2020. They were closed again in March–April 2021 due to resurgence of the pandemic. Chhello Show (2021), directed by Pan Nalin, was selected as the Indian entry for the Best International Feature Film at the 95th Academy Awards. According to film producer Bhavesh Upadhyay and publicist Chetan Chauhan, the annual business of Gujarati cinema had reached about by 2022. , the average film production cost ranges between and and around 60 Gujarati films were released in each of the recent years. Kutch Express (2023) directed by Viral Shah won three awards at 70th National Film Awards. Gujarati cinema continues to struggle with originality, marketing, and a lack of consistent audience support compared to other Indian regional film industries. According to the Ormax Box Office Report, Gujarati-language films experienced a 66% growth in box office collections in 2024 compared to the previous year, exceeding ₹80 crore and second only to Malayalam cinema. The horror film Vash (2023) by Krishnadev Yagnik won the Best Feature Film in Gujarati awards at the 71st National Film Awards with lead actress Janki Bodiwala winning the Best Actress in a Supporting Role. According to the Ormax Box Office report of 2025, the Gujarati films collectively surpassed as well as gross box office for the first time. The same year, the devotional drama film Laalo – Krishna Sada Sahaayate was declared the sleeper hit and became the highest-grossing Gujarati film of all-time as well as the first Gujarati film to gross over worldwide. ==Subjects==
Subjects
The scripts and stories of the Gujarati films include relationship and family oriented subjects, as well as human aspirations and Gujarati family culture. There were a large number of films based on mythological narratives and folklore produced in the early years of Gujarati cinema. In 2010s, the films which are more relevant to audiences were produced. The films dealing with social issues were also made frequently. The films focused on large Gujarati diaspora are also produced. ==Archives==
Archives
About one thousand and thirty Gujarati films were made between 1932 and 2011 but very few are archived. At the National Film Archive of India (NFAI), only twenty Gujarati films including two Parsi-Gujarati films, Pestoneei (1987) directed by Vijaya Mehta and Percy (1989) directed by Pervez Merwanji, are archived. No silent films or talkies of 1930s and 1940s survived. ==See also==
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