1997–2012: Early work Hadid's modeling career began when she was two years old, after
Guess co-founder
Paul Marciano discovered her. She appeared in Baby Guess ads before stopping to concentrate on school. She returned to modeling in 2011 and then resumed working with Marciano, becoming the face of a 2012 Guess campaign. As an adult, she has shot three campaigns with Guess.
2013–2016: Breakthrough After signing to
IMG Models in 2013, Hadid made her
New York Fashion Week debut in February 2014, walking for
Desigual. In the same month, she made a
high fashion break, appearing on the cover of
Carine Roitfeld's
CR Fashion Book. On July 15, 2014, she starred alongside actor and model
Patrick Schwarzenegger in designer
Tom Ford's Eyewear autumn/winter campaign. She co-hosted the
Daily Front Row's Fashion Media Awards event held in New York City on September 5, 2014. She has also starred in campaigns for
Tom Ford F/W 2014, Tom Ford Velvet Orchard Fragrance and Tom Ford Beauty 2014. She was featured on the cover of
Galore magazine in 2014. Hadid appeared in the 2015
Pirelli Calendar. Also in 2015, she was the brand ambassador for Australian fashion swimwear label Seafolly. In January 2015, she was named the
Daily Front Rows Model of the Year and a
Maybelline brand ambassador. In March 2015, she and her then-boyfriend
Cody Simpson were featured as a part of fashion photographer
Mario Testino's project "Towel Series". By May 2015, she had walked for designers
Marc Jacobs,
Chanel,
Michael Kors,
Jean Paul Gaultier, and
Max Mara. She appeared in the music video for
Taylor Swift's song "
Bad Blood", released the same month. Hadid starred in another music video for Scottish DJ
Calvin Harris's song "
How Deep Is Your Love" released in August the same year. She has made several appearances alongside her sister Bella. In December 2015, she made her first appearance at the
Victoria's Secret Fashion Show. Hadid has appeared on the covers of
Vogue (United States,
Paris,
Italy,
Britain, Japan, Spain, Australia, Brazil,
the Netherlands, Germany,
China),
Schön!,
Numéro,
Allure,
W Magazine and
Teen Vogue, as well as
The Wall Street Journal,
Elle (Canada),
Dazed and ''
Harper's Bazaar (United States, Malaysia). She has shot editorials for VMAN, Elle
(United States), Grazia, Cleo, Vogue
, Sports Illustrated, Paper Magazine
, Vanity Fair and V Magazine''. She has starred in campaigns for
Guess,
Versace,
Penshoppe,
Balmain F/W 2015,
Topshop, Max Mara, and
Stuart Weitzman. In 2016, she walked for Versace,
Chanel,
Elie Saab,
Fendi,
Marc Jacobs,
Anna Sui,
Miu Miu,
Balmain,
Diane Von Furstenberg,
Tommy Hilfiger,
Fenty x Puma,
Isabel Marant, and
Giambattista Valli. In January 2016, she became the global brand ambassador for Tommy Hilfiger, fronting campaigns for underwear, apparel and fragrances. In April 2016, Hadid starred in an interactive campaign including a commercial for the
BMW M2. She hosted the
2016 iHeartRadio Much Music Video Awards in
Toronto on June 19, 2016. She co-designed a capsule collection with Tommy Hilfiger called
Gigi by Tommy Hilfiger, which was released in the fall of 2016 at New York Fashion Week. During the Fall 2016 Fashion Weeks in New York, Milan and Paris, she opened five shows and closed seven. In October, her boot collection for
Stuart Weitzman titled the Gigi Boot was revealed, and she became a brand ambassador for
Reebok, fronting the
#PerfectNever campaign. On November 20, 2016, she hosted the
American Music Awards alongside
Saturday Night Live alum
Jay Pharoah. She received backlash for an impression of
Melania Trump during the show, and later apologized. In December 2016, she made her second appearance at the
Victoria's Secret Fashion Show, earning her wings for the first time, and in the same month she won the award for International Model of the Year at the
British Fashion Awards, presented to her by
Donatella Versace. She also was the face of the S/S 2017 campaign for
Max Mara accessories, Stuart Weitzman and
DSQUARED2. The second Tommy Hilfiger and Hadid ready-to-wear collection was presented in February 2017 for the Spring season. She was the photographer of the
Versus (Versace) Spring/Summer 2017 campaign which featured her then-boyfriend, singer
Zayn Malik, and model
Adwoa Aboah. She also photographed a special summer edition of
V Magazine titled ''Gigi's Journal'', which featured
Polaroids of fashion industry colleagues, celebrities and close friends. She was featured on four March 2017
Vogue covers: American, British, Chinese, and the inaugural edition of
Vogue Arabia. She also appeared on the covers for
CR Fashion Book (Spring/Summer 2017),
Jolie (April 2017) and
The Daily (Spring 2017). She featured on the May 2017 covers for the Dutch editions of
Vogue,
Cosmopolitan and
Glamour as well as the June/July 2017 cover of ''American Harper's Bazaar
. She has starred in editorials for American Vogue
(April 2017) and LOVE Magazine'' (Spring/Summer 2017). in 2017 She scored her second
American Vogue cover in August 2017, sharing it with her then-boyfriend, Zayn Malik. The third Tommy Hilfiger and Hadid collection was presented in September 2017. During Fall/Winter 2017 Fashion Month in New York, Milan and Paris, she opened the shows for
Jeremy Scott, Anna Sui, Versus (Versace),
Alberta Ferretti,
Missoni,
H&M and
Balmain; and closed the shows for
Isabel Marant, Moschino, Max Mara and Anna Sui. She also released the first season of two new collaborations with Vogue Eyewear and Messika Jewelry. She ended 2017 by being named one of
Glamour's Women of the Year, alongside
Nicole Kidman,
Solange Knowles,
Muzoon Almellehan and others. She started 2018 with multiple high fashion campaigns, including
Valentino, Moschino, Versace and Fendi. She also went on to release her second collaboration with both Vogue Eyewear and Messika Jewelry. In February, during fashion week, she presented the fourth and last season of her capsule collection with Tommy Hilfiger in Milan. She appeared on many different international Vogue covers in 2018, including
British Vogue in March,
Vogue Italia in May and
Vogue Brazil in September. She also scored multiple American covers, including the ''Harper's Bazaar
May issue, V Magazine'
s Fall Preview Cover V114, and W Magazine
. She also covered LOVE Magazine'
s 10th Anniversary edition, Chaos 69
, and Chaos True Originals – Disney Special''. In November 2018, she announced her first collaboration with Reebok designing sneakers for the brand, starting with limited release on December 7 and the full collection to be released later in February 2019. She also returned to the
Victoria's Secret Fashion Show for the third time in the same month. In early 2019, she appeared on more international Vogue covers, including
Vogue Czechoslovakia,
Vogue Arabia, and
Vogue Hong Kong. She guest-starred in an episode of
Scooby-Doo and Guess Who? that aired on October 1, 2020, on streaming service
Boomerang. In August 2022, Hadid revealed that she would be launching her first solo clothing line, Guest in Residence. Serving as founder and creative director the brand was launched in September that year. In 2023, Hadid and
Tan France co-hosted the reality fashion competition
Next In Fashion. The show was released through
Netflix on March 3, 2023. French luxury fashion house
Rabanne announced Hadid as the face of its new fragrance,
Million Gold For Her in August 2024. In March 2025, Brazilian footwear brand "
Havaianas" announced their partnership with Hadid as its new global ambassador. Their collaboration was released in May 2025. In the same month, Hadid announced her clothing line Guest in Residence collaboration with Los Angeles-based brand "Madhappy" on a limited collection of women's apparel. ==Activism==