Hebrew Book Week evolved from a one-day event on
Rothschild Boulevard in
Tel Aviv organized by
Bracha Peli, founder of Masada Press, to promote book sales in 1926. During Hebrew Book Week, outdoor book fairs are held all over the country and publishing companies sell their books at a discount. Bookstores in Israel typically offer sales during this time which can last up to a month. In recent years, Hebrew Book Week has been extended to ten days. Venues in
Jerusalem have included the
Israel Museum,
Liberty Bell Park,
Safra Square and the old
Jerusalem Railway Station. The fair in Tel Aviv takes places at
Rabin Square. , Dr.
Asael Lubotzky,
Yehoram Gaon In addition to book sales, a variety of literary events are held during Book Week, such as get-togethers with authors and public readings. The award ceremony for the
Bernstein Prize takes place during Hebrew Book Week. There is also a heightened level of attention paid to literature in the media. ==See also==