Hotze arrived in London on October 5 and came to the determination that the Confederacy needed a strong diplomatic and propaganda effort in Europe. He returned to Richmond and made his argument to the Confederate leadership. On November 14, he was created an agent with the core task of influencing British public opinion toward supporting the Confederacy. Hotze was given $750 by the Confederate government to influence the British press with pro-Confederate propaganda. Until the end of the war, he made substantial and vigorous activities to this end. Hotze realized that propaganda effort had to be about more than cotton alone. He appealed to
anti-American sentiment in the United Kingdom, British naval rights, and the rights of smaller nations. He paid English journalists to support the cause and wrote his own pieces in the
Morning Post, the
London Standard, the
Herald, and the financial weekly paper
Money and Market Review. His first piece in the British press was published on February 23,1862, in the influential
Morning Post, the newspaper loyal to then British Prime Minister
Lord Palmerston. In May 1862, he created a weekly journal,
The Index, which was perhaps the best Confederate propaganda outlet in Europe. It had a circulation of around 2,000 and was distributed primarily in Britain, but was also read in
France,
Ireland, and even sent to the Union itself. Hotze's realism and subtlety in his propaganda differed from that of other Confederate agents in Europe like
Edwin De Leon,
James Williams,
Felix Senac,
John Slidell, and
Paul Pecquet du Bellet. With a total of sixteen pages,
The Index appeared every week on Thursdays. The newspaper cost six pence and thirty shillings for an annual subscription. By the month of July 1864, though sales had been increasing very slowly since 1862, sales revenue of
The Index finally became sufficient to amortize the total running costs of the paper. The offices of
The Index were located on London's
Fleet Street, two doors down from
The London American, the official pro-Union propaganda journal. Historian
Frank E. Vandiver says of Hotze and
The Index: "A brilliant editor, Hotze purveyed his point of view with good humored candor, and beyond his editorials offered readers a lively balanced paper. During its four-year life, the
Index won many converts to its cause." Contributors to
The Index included British authors, as well as Americans living in London such as
Albert Taylor Bledsoe and
John Reuben Thompson. According to Serge Noirsain of the Confederate Historical Association of Belgium, "Hotze called upon the assistance of professional journalists on the European continent. Filippo Manetta was a long-standing Italian friend of a member of the Confederate diplomatic mission in London, who had lived for a while in Virginia. Using the same methods as Hotze in England, Manetta managed to successfully infiltrate the Italian media, in particular the Turin press. This complicity produced a profitable exchange of information between
The Index and the best newspapers on the European market. When sources were available, Hotze developed topics that influenced or helped the Confederate envoys in their official missions. As a result, his columns in
The Index and their echoes in other well-known newspapers helped consolidate the logic behind the policies of the South". Hotze participated in a number of other important activities to support the south. He assisted in writing
Lord Campbell's speech against the
Union blockade given in the
House of Lords on March 10, 1862. He also had an important dinner with
William Ewart Gladstone (according to Gladstone's papers, July 31, 1862), where he stressed that the Union and Confederacy could negotiate their boundaries in a mediation effort. As 1862 moved on and after the
battle of Antietam and the
Emancipation Proclamation, Hotze became more frustrated over the course of public opinion in Great Britain. In London, Hotze took under his wing the Confederate spy
Belle Boyd, who had fled to England. Boyd had landed in Liverpool and made her way to London to meet Hotze, upon the recommendation of the Confederacy's Secretary of State. Boyd soon after married Union naval officer Samuel Wylde Hardinge in London on August 24, 1864. Though a shock to many, in light of the Civil War raging back home, the ceremony was nonetheless attended by influential Confederates such as Hotze,
Caleb Huse,
John Walker Fearn,
John L. O'Sullivan (who had coined the phrase "
Manifest Destiny") and
James Williams. Both O'Sullivan and
Williams had previously been US Ambassadors; O'Sullivan to Portugal and Williams to the Ottoman Empire. ==Last efforts and post-war activities==