In
heraldry, a motto is often found
below the shield in a
banderole in the
compartment. This placement stems from the
Middle Ages, in which the vast majority of
nobles possessed a
coat of arms complete with a motto. In the case of
Scottish heraldry, it is mandated to appear
above the crest and is called slogan (see:
Slogan (heraldry)). The word 'slogan' is an Anglicisation of the Scottish Gaelic
sluagh-ghairm (
sluagh "army, host" +
gairm "cry"). There are several notable slogans which are thought to originate from a
battle or war cries. In heraldic literature, the terms 'rallying cry' respectively 'battle banner' are also common.
Spanish coats of arms may display a motto in the
bordure of the shield. In
English heraldry, mottos are not granted with armorial bearings, and may be adopted and changed at will. In Scottish heraldry, mottos can only be changed by re-matriculation, with the
Lord Lyon King of Arms. Although unusual in England, and perhaps outside
English heraldic practice, there are some examples, such as in
Belgium, of the particular appearance of the motto scroll and letters thereon being
blazoned; a prominent example is the
obverse of the
Great Seal of the United States (which is a coat of arms and follows heraldic conventions), the blazon for which specifies that the motto scroll is held in the beak of the
bald eagle serving as the escutcheon's
supporter. File:Coat of Arms of The City of London.svg|Motto "Domine dirige nos" (
Latin for 'Lord, guide us')
below the
Coat of arms of the City of London File:Porin vaakuna.svg|Motto
Deus protector noster (
Latin for 'God is our protector')
below the arms of
Pori File:Coa Scotland Brim-DeForest of Balvaird Castle, Baron of Balvaird big.svg|
Above the crest is the slogan (see:
Slogan (heraldry), most traditional in
Scottish heraldry) or the
war cry, Arms of
Brady Brim-DeForest,
Baron of Balvaird File:Armorial Bearings of British Airways.svg|Motto
To Fly, To Serve below the coat of arms of
British Airways Ships and
submarines in the
Royal Navy (RN) each have a
badge and motto, as do units of the
Royal Air Force (RAF). ==Mottos in literature==