On January 1, 1907, publisher
Oswald Garrison Villard released the first issue of
Yachting. A year later Villard appointed his "schoolmate and lifelong friend", 37-year-old Herbert Stone, as the magazine's second editor. Stone continued as the editor through a series of ownership changes, except for a brief two-year period during World War I when he went to war and left William Atkin in charge of
Yachting. In 1920 Herbert Stone, Albert Britt and William A. Miles purchased the magazine from Mr. Villard, and sold it to John Clarke Kennedy a few years later. In 1938 Stone assembled the Yachting Publishing Company, and took on the role of president, publisher, and editor. In the years that followed Herbert wrote many articles for the magazine, both under a variety of pen names as well as his own. Stone also wrote and edited a number of books, including his own
ABC of Boat Sailing and ''America's Cup Races''. Stone served as the editor and guiding spirit of the magazine until his retirement in 1952. He remained as publisher and president of the corporation until his death in 1955. ==World War I==