Themepark events and attractions • '''
Love Bug Day''': An event held at
Disneyland to celebrate the financial successes of the first and second films, which took place on two separate days in 1969 and 1974. •
March 23, 1969 – The event had two main parts. In the first portion park visitors met in the parking lot, where they presented their own custom decorated VW Beetles in a competition to win a new one. During the second part of the occasion, the vehicles
paraded from
Main Street, U.S.A. town square, to the
It's a Small World ride. Dean Jones greeted the contestants, and awarded car keys to the winner. •
June 30, 1974 – The second "
Love Bug Day" followed a similar series of events, while this time
Helen Hayes was the film star to welcome and award the guests. This second occurrence featured as a part of the aired "Herbie Day at Disneyland" television special. • '''
Disney's All-Star Movies Resort'
: After previously appearing in various Disney Park parades, including Disney on Parade at Hong Kong Disneyland, the character now features at a hotel in Walt Disney World. Herbie is featured prominently in the Love Bug
-themed section of the resort called '''Winner's Circle'''''. •
Lights, Motors, Action!: Extreme Stunt Show (2005–2011): Herbie featured during the half-time show at
Disney theme parks from the time the attraction opened on May 25, 2005. In 2011 the sequence was replaced with
Lightning McQueen. The show was later cancelled on April 2, 2016, and replaced by ''
Star Wars: Galaxy's Edge''.
Productions •
Disney on Parade (1969–1973): In 1968, the concept was conceived by Thomas Sarnoff and presented to his brother, Robert Sarnoff. Robert had served as President of
National Broadcasting Company (NBC) and CEO of
Radio Corporation of America (RCA), the prior of which was the network which had aired
The Wonderful World of Disney. In developing the stage show,
Walt Disney Productions worked with NBC to create a partnership subsidiary company called Nawal Productions. Four seasons of the show traveled, as separate editions. After the financial success of a trial run in
Long Beach in 1969, the show evolved and thrived with the addition of producer/director Michel "Mr. G" Grilikhes. The first edition's run at
Madison Square Garden made a record in advanced ticket sales with $400,000.00 total; while a run in
Salt Lake City booked a total of 77,255 people in nine days (equivalent of 38% of the city's population). It later toured Europe, Australia, Asia and Latin America, earning $64 million worldwide. Herbie featured during the last three years, in the comedy acts: • "
Goofy and the Love Bug" (1970–'71): The comedy comedic short, centered around Goofy working in an autobody shop, who comes into contact and contends with Herbie. • "'''Three's a Family'''" (1972–'73): Goofy once again meets Herbie. The plot featured the latter falling in love with a pink VW, and the pair have their own
little Bug of their own. • "
The Used Car Lot" (1973–'74). During the comedic skit, Goofy visits a used car lot and can't decide if he prefers a
Ford Model T or Herbie. • '''''
Walt Disney's World on Ice''''': In 1979,
Mattel approached
The Walt Disney Company to collaborate on an
ice show centered around the latter's properties. The traveling show was developed by
Irvin & Kenneth Feld Productions. The first series of shows debuted in 1981, while Herbie featured throughout the performances. The show eventually evolved into
Disney on Ice, with Herbie featuring in various shows. •
Herbie and Friends Tour: In joint-commemoration of the 50th Anniversary of the franchise and
Volkswagen Group of America,
Walt Disney Pictures in collaboration with VW America sponsored a
roadtrip tour, featuring Herbie and various classic VWs. The trek included 25 VW
dealership stops,
impromptu mini-
car shows, as well as promotional stays for the
Herbie Fully Loaded film. Starting in San Francisco, California and ended
New York City, the event lasted from May 13–31, 2005.
Marketing Herbie appears in Disneyland's 50th Anniversary television commercial, where he is driven by
Mickey Mouse and
Goofy as they take a roadtrip get to Disneyland.
Video games • '''''
Disney's Herbie: Fully Loaded'''
(2005): A racing game developed by Climax Handheld Games, published by Disney Interactive Studios and Buena Vista Games as a Game Boy Advance exclusive release. The game is based loosely based on the 2005 film Herbie: Fully Loaded'' and features stills from the movie as in-game cut scenes. The player takes the role of Herbie throughout a series of races, though should they fail to place first in any race, they are shown a
Game Over screen and booted to the menu to start over. • '''''
Disney's Herbie: Rescue Rally'''
(2007): A racing game developed by Climax Handheld games, and published by Disney Interactive Studios as a Nintendo DS exclusive release. The game is based on the Herbie
film series. It earned a positive critical reception with IGN stating: "...Herbie Rescue Rally'' is a good game. For a system that is seriously lacking in solid racing titles, it's refreshing to find one that is at least worth playing." == References ==