World War II and military production: 1938–1945 underpinnings. The name
Volkswagen was officially substituted by the term KdF (
Kraft durch Freude; German for 'Strength Through Joy') derived from the Nazi organisation once Hitler ceremoniously laid the foundation stone for the Volkswagen factory on 26 May 1938. As part of this organisation, Volkswagen urged workers to "save five marks a week and get your car". Before the completion of the KdF factory, many Germans had already signed up for a savings plan to buy a car. At that time, Germany had fewer cars than other European countries. In 1930, there were only about 500,000 registered cars in Germany, while France and Great Britain had over 1 million each, and the USA had more than 26 million. However, the onset of
the Second World War hindered the distribution of the cars, and there was a lack of time for
series production. With the Volkswagen facility dedicated solely to wartime requirements, the over 330,000 KdF savers could not acquire their vehicles. Following the war, numerous KdF savers pressed for the receipt of a Volkswagen. When their request was denied, the VW saver initiative ensued, spanning several years. During the war, the factory predominantly built the
Kübelwagen (Type 82), the
Schwimmwagen (Type 166) and numerous other
light utility vehicles. These vehicles were derived mechanically from the Type 1 and used by the
Wehrmacht. These vehicles, including several hundred
Kommandeurswagen (Type 87), featured a Type 1 Beetle body mounted on the robust chassis of the four-wheel-drive Type 86
Kübelwagen prototype. The
Kommandeurswagen included a portal axle, a
Schwimmwagen drivetrain, wider fenders, and oversized Kronprinz all-terrain tyres, reminiscent of the later
Baja Bugs. The production of the
Kommandeurswagen persisted until 1944 when the production at the plant halted due to the extensive damage inflicted by the Allied air raids. Due to gasoline shortages late in the war, a few "
Holzbrenner" (wood-burner) Beetles were built fueled with wood logs. (
pictured in 1981) was largely derived from the Beetle.|alt=Blue sports racing car on the Nürburgring track in 1981. Planned for September 1939,
Kraft durch Freude arranged an event to showcase Germany's
Autobahn highway system and to promote the purported beginning of the production of the
KdF-Wagen, involving a 1,500-kilometre(930mi) journey from Berlin to Rome. Erwin Komenda supervised the development process, while Karl Froelich was responsible for creating official plans that they subsequently used to form a wooden scale model. The model was wind tunnel tested at
Stuttgart University by Josef Mickl. Dubbed the "Berlin-Rome car", Porsche AG's engineers designed the Type 60 K 10, officially known as the
Porsche 64. Although the engineers produced three vehicles, they never made it to the race due to the
outbreak of war before the scheduled date; Austrian Otto Mathé acquired the third Berlin-Rome car and raced it throughout the 1950s, becoming the fastest in its class during the 1950 Alpine Cup. He continued to use it until his death in 1995.
Post-war production and success: 1945–1970 Autoshow|alt=Black and white front view photo of a black car. Following the war, the Beetle experienced a significant growth in success. On 11 April 1945, "Stadt des KdF-Wagens bei Fallersleben", where 17,000 people lived, was officially designated "
Wolfsburg". Official
series manufacture of the
saloon began on 27 December 1945; Volkswagen made fifty-five vehicles by the end of the year. The Volkswagen facility, initially slated for dismantling and transportation to Britain under American control in 1945, faced a lack of interest from British car manufacturers; an official report included the statement, "The vehicle does not meet the fundamental technical requirement of a motor-car [...] it is quite unattractive to the average buyer [...] To build the car commercially would be a completely uneconomic enterprise." Instead, the factory remained operational by producing cars for the
British Army. Allied dismantling policy changed from late 1946 to mid-1947. During this period, heavy industry in Germany continued until 1951. In March 1947,
Herbert Hoover helped change policy by stating: Major
Ivan Hirst (1916–2000), a British Army officer, has been widely acknowledged for the reopening of the factory. Hirst was ordered to take control of the heavily bombed factory, which the Americans had captured. Recognising the scarcity of occupations in Germany and the shortage of vehicles in the British Army, Hirst persuaded the British military to order 20,000 cars, stating that it "was the limit set by the availability of materials". By March 1946, production capacity was rated at approximately 1,000 units per month. Based on an eight-hour shift in mid-1946, production was around 2,500 per month. At the time, about 1,800 machine tools were in operation, of which 200 were used exclusively for the key components. Once
Heinrich Nordhoff assumed management at
Volkswagenwerk, manufacturing capacity increased significantly. Production in 1946 and 1947 was rated at 9,878 and 8,973 examples, respectively, but in Nordhoff's first year, 1948, manufacture doubled to approximately 19,244 units. On 6 August 1955, the millionth example was assembled and by 1959, production capacity was rated at 700,000 units per year. By mid-1948, the Forces of Occupation received 20,991 cars, leaving less than 10,000 for export or domestic consumption. The number of employees increased from 6,033 by the end of 1945 to almost 57,000 in 1957. After the war, over 10,000 apartments were built to house the workers in Wolfsburg, which then had a population of nearly 60,000. In 1959, Volkswagen invested more than DM500million to increase daily production by 1,000, reaching a final target of 3,000 per day. During 1960, the company occasionally increased production by around 100; by the end of 1960, Volkswagen planned to produce 4,000 examples daily. Nordhoff stated, "Then we believe we shall have reached a balance between supply and demand so that we can finally deliver Volkswagens to customers without a waiting period". By the early 1960s, the Wolfsburg facility was massive. It accommodated about 10,000 production machines and covered in roofed area, more than the combined residential area in
Wolfsburg. Daily production increased to approximately 5,091, and the plant employed over 43,500 workers. By 1962, Nordhoff had spent over DM675million in expanding the factory. At that time, Volkswagen sales constituted 34.5percent of the total
West German automotive market and 42.3percent of sub- commercial vehicle market there. Nordhoff's recurring encouragement proved to be highly effective. He consistently urged the team to work harder, reduce expenses and avoid complacency and corporate inefficiencies. In January 1960, Nordhoff quoted: The Emden facility represented an expenditure exceeding DM154.4million, with Beetle operations beginning there on 1 December 1964. By late 1965, Volkswagen's annual production exceeded 1,600,000 units, averaging 6,800 units per day. Volkswagen's share of all cars produced in West Germany reached 48.6 percent, representing a 3.3% increase from the previous year. When including Audis produced at Ingolstadt, the combined output from Volkswagen and its
Auto-Union company constituted 50.4% of all West German cars produced that year. In 1968, the Type 1 was officially given the name "Beetle" (from "der Käfer", German for
beetle).
Decline and end of West German production: 1970–1990 served as the Beetle's replacement once Wolfsburg production ended. While it was largely successful in the 1960s, recording its highest sales growth in North America from 1960 to 1965, the Beetle started facing competition from more contemporary designs worldwide in the 1970s. The decade started out well for Volkswagen, which sold 569,000 Beetles in 1970. In 1970, fifteen American Volkswagen dealerships convened in Washington, D.C., to implement the
Volkswagen American Dealers Association, which was made to preserve a free market of imported international automobiles through political pressure and lobbying. the
Type 4 and the
NSU-based
K70 sedan. None of these models achieved the level of success of the Beetle. The overdependence on a singular model, which was experiencing a decline in popularity, meant that Volkswagen was in a financial crisis and needed German government funding to produce the Beetle's replacement. Consequently, the company introduced a new generation of water-cooled, front-engined,
front-wheel-drive models: the
Golf,
Passat,
Polo and
Scirocco, all of which were styled by the Italian automotive designer
Giorgetto Giugiaro. By 1979, the Golf constituted over 50 per cent of Volkswagen sales, and it eventually became Volkswagen's most successful model since the Beetle. As opposed to the Beetle, the Golf was substantially redesigned over its lifetime, with only a few components carried over between generations. On 10 January 1980, the final Beetle convertible of 330,281 rolled off the production line at the
Karmann facility in
Osnabrück. It was the most successful convertible for a long time and was replaced by the first
Golf cabriolet in 1979. Recognising that Japanese manufacturers dominated the market in the 1970s and '80s, Volkswagen needed to introduce a vehicle to regain popularity. Before this, the company began the development of a city car, codenamed "
Chico", in which they invested millions of
Deutsche Marks. In 1993, the brand stated that the Chico was intended to begin production in 1995. However, this plan was abandoned once Volkswagen realised that the project was commercially infeasible. Mays and Thomas recognised the difficulties faced by the brand and suggested the need for a vehicle that included the recognisable design of the Beetle as a potential solution to improve customer appeal. During development, this car was known as the "Concept One" project. The
prototype version of the project was revealed at the 1994
Detroit Motor Show, and a red convertible variant of the model was showcased at the 1995
Geneva Motor Show. It took a year for Volkswagen to officially confirm the production of the concept in its final form, which was slated for completion by the end of the century. To help gauge public demand of the forthcoming automobile in the United States, Volkswagen implemented a free-access telephone line to allow members to express their thoughts on the car. The line quickly became inundated with calls, with many saying, "You build it, I'll buy it!" Work on the Concept One continued, with further redesigns on its front
fascia. To reduce production investments and expenses, Volkswagen initially planned to use the platform of the
Polo. However, in 1995, at the
Tokyo Motor Show, the company unveiled another
prototype, sharing its
wheelbase and its broader range of engine options with the
Golf. Simultaneously, Volkswagen announced that it would be named the "New Beetle". After over six years of planning and development, Volkswagen introduced the New Beetle in 1997. On 30 July 2003 at 9:05 a.m., at the
Puebla plant in Mexico, Volkswagen produced the final Type 1, after 21,529,464 examples were produced globally during its tenure. Its production span of 65 years is the longest of any single generation of automobile, and its total production of over 21.5million is the most of any car of a single
platform. To celebrate the occasion, Volkswagen marketed a series of 3,000 Beetles as "Última Edición" (Final Edition). == Models and history of design ==