Paul C. Higginbotham founded his namesake agency in 1948 after returning from military service in World War II. It started as a small personal insurance brokerage firm in Paul’s Riverside neighborhood of Fort Worth, Texas. Paul’s nephew, Bill Stroud, purchased the agency in 1962 from his aunt who inherited it when Paul died. Between 1968 and 1983, the firm moved four times to more central locations in Fort Worth to attract an increasingly diverse clientele. In 1986, Bill hired Rusty Reid from American General Fire and Casualty Company to broker commercial insurance at Higginbotham. Three years later, Rusty became president and CEO at age 27. He implemented an
employee ownership model to engage and reward employees in the company’s growth and established the firm’s Financial Services division to begin offering
employee benefits. Higginbotham’s first geographic expansion occurred in 1998 with the opening of a second office in Dallas and was followed by several others in North and Central Texas. Then in 2007, the firm initiated an aggressive growth strategy, merging with like minded independent agencies that support its business model. As of 2023, Higginbotham had expanded its footprint to 87 offices spanning the U.S. ==Products and services==