Donald Trump registered "Trump Steaks" as a U.S. trademark in August 2006. The meat was supplied by Buckhead Beef, an Atlanta-based company and subsidiary of
Sysco. Burgers and sausages were also sold under the Trump Steaks name. The steaks were
USDA Angus certified with the
tagline of "The World's Greatest Steaks". Trump was featured on the cover of the June 2007
Sharper Image catalogue to promote Trump Steaks. On June 5, 2007, Trump Steaks debuted on the
QVC home shopping television channel, with Trump making an appearance on the network. Trump Steaks were sold at The Sharper Image for two months before being discontinued. According to Sharper Image CEO
Jerry W. Levin, "The net of all that was we literally sold almost no steaks, if we sold $50,000 of steaks grand total, I'd be surprised." Advertisements featuring Trump's photo attracted customers to buy other products at the store. Trump Steaks were discontinued at QVC around the same time as the Sharper Image discontinuation. == 2007 reception ==