Banking Mikitani worked at the
Industrial Bank of Japan (now part of
Mizuho Corporate Bank) from 1988 to 1996, with a break from 1991 to 1993 to attend
Harvard Business School. The company was renamed
Rakuten, Inc. in 1999, and Mikitani took it public on the
JASDAQ in 2000. It started as a small online marketplace with 13 shops and 6 employees, and has since grown into "an e-commerce giant". In 2010, Mikitani changed Rakuten's focus, as the company began expanding outside Japan, with acquisitions of overseas e-commerce sites including Buy.com of the US (now
Rakuten.com),
PriceMinister of France, and continuing with companies including Canadian e-book service Kobo (now
Rakuten Kobo), US cashback site
Ebates (now Rakuten Rewards), and Cyprus-based messaging app Viber (now
Rakuten Viber), and minority stakes in online scrapbooking site
Pinterest and ride-hailing app
Lyft (where Mikitani serves as a board member). Rakuten has business units including travel, e-books, credit cards, online shopping, banking and the
Rakuten Golden Eagles baseball team. While the plan was dismissed as "stupid" by
Honda president
Takanobu Ito in 2010, Mikitani believes that "English is not an advantage anymore – it is a requirement." He considers the Japanese company's fluency in English, with meetings and reporting done in English, to be a strong advantage for the company globally.
Sports team ownership In 1995, after an
earthquake in Kobe caused significant damage so that the city could no longer maintain the
Vissel Kobe football club, Mikitani was asked to take over operations of the team. He purchased the team later that year through his company Crimson Group. In 2004, the Japanese
Pacific League, amidst financial difficulties, dropped two teams, leading to a player strike. Mikitani was approached by league officials about putting together an expansion team in
Sendai, which would be named the
Tohoku Rakuten Golden Eagles. Mikitani rebuilt, restored and renovated the stadium in Sendai, prior to the team's inaugural season in 2005. The Golden Eagles won the
2013 Japan Series, two years after the
2011 earthquake and tsunami that devastated Sendai and the Tōhoku region. Tennis property, and Spanish Futbol Club
FC Andorra. ==Keidanren==