The
artisan bread movement represents a return to low-volume production of handmade loaves. It is in some ways a return to older techniques, but in other ways it is a shift. Unlike the Gold Rush bakers, they were based on French and Italian techniques and very crusty. Among the hallmarks of the new artisan breads, loaves are exposed to
steam while baking (a technique developed in
Vienna, Austria), creating a shiny surface that may be crusty or chewy, while keeping the interior moist. "Rustic" breads use
whole grain flours, including
rye flour and whole wheat. Breads are scored with decorative cross-cuts, along which the bread cracks while rising and baking to allow the crust to expand. Scores are made in distinctive styles that identify each bakery. The
Cheese Board Collective opened in 1967 in what would later be known as Berkeley's "
Gourmet Ghetto", and became a
worker-owned cooperative in 1971. In 1970
Narsai David, food and wine editor of
KCBS and a nationally syndicated food writer, opened a highly successful catering business and restaurant, Narsai's, in
Kensington, California. Narsai's became renowned for its bread making. David explained his philosophy: "Using nothing more than flour, water, salt and yeast, you could bake a loaf of bread in as little as three hours, or you could take 24 hours. The one that takes 24 hours has developed a much more sophisticated flavor. Take two to three hours and the bread tastes like flour and water." reported to have "launched an artisanal bread-making revolution in the 1980s" with their sourdough bread. In 1977
founder Steve Sullivan, a student at
University of California, Berkeley who was earning money as a
busboy at
Chez Panisse, bought
Elizabeth David's 1977 book on bread In 1984, Eric and Carol Sartenaer, ex-
Cheese Board Collective members, opened shop in a 450-square-foot “hole in the wall” bakery in
Kensington, California. In January 1987, Barbara Frainier (one of their first employees) took over the business with her husband Michael Rose. In 1988, Tom Frainier (Barbara's brother) joined the Semifreddi's team. Tom, who holds an
MBA from Berkeley's
Haas School of Business, left an upper management position at
Clorox to join his sister and brother-in-law, both UC Berkeley alumni, in the bread and pastry-making business. When asked about his
exit strategy, Frainier replies, “death.” After Frainier took the helm as President, CEO, and self-proclaimed, “Chief Boot Licker,” Semifreddi's rapidly expanded throughout the San Francisco Bay, while maintaining its emphasis on baking high-quality, European-style artisan bread and pastries. Other notable brands with wide local distribution include the French-Italian Bakery in San Francisco's
North Beach (which distributes primarily to restaurants), The Bread Workshop, and Noe Valley Bakery. In 2013, the BBC described Mission-based bakery
Tartine as making "some of the city’s best sourdough". including the original bakers (Boudin, Colombo, and Toscana), collectively making approximately 2.4 million loaves of bread per week. Ponsford went on to lead the industry association, the Bread Bakers Guild of America. One trend is the resurgence and expansion of good sourdough bread companies that follow the model of the pre-Interstate Brands Parisian, Colombo, and Toscana. They are of medium size, deliver to both artisan markets and large chains like Safeway or Nob Hill, and seek reasonable expansion. An example is Sumano's Bakery in Watsonville, California, near Monterey. They produce a classic sourdough loaf with wheat flour, water, starter, and sea salt. Another, which is smaller and delivers only to small artisan markets but which will ship, is the 80-year-old Arcangeli Grocery Company / Norm's Market in historic Pescadero, California, famous for their Artichoke Garlic Bread among 40 other unique
artisan breads, San Luis Sourdough in
San Luis Obispo was founded in 1983, and makes sourdough bread with only the basic ingredients. In 1987, it was named California's Small Business of the Year by the
Small Business Administration. They were acquired by
Sara Lee in 2001. ==See also==