One of the main investors to purchase shares from the Bannings was chewing-gum magnate
William Wrigley Jr. Preceding his purchase, he traveled to Catalina with his wife, Ada, and son, Philip. Reportedly, Wrigley immediately fell in love with the island and, in 1919, bought out nearly every share-holder until he owned controlling interest in the Santa Catalina Island Company. Wrigley devoted himself to preserving and promoting the island, investing millions in needed infrastructure and attractions. When Wrigley bought the island, the
Hermosa II and the were the only steamships that provided access to the island. In order to encourage growth, Wrigley purchased an additional steamship, the SS
Virginia. With some adjustments, it was renamed the SS
Avalon. He also foresaw the design of another steamship, the which was launched on the morning of May 3, 1924. These steamships would deliver passengers to Catalina for many years. One of Wrigley's first priorities was to create a new and improved dance pavilion for the island's tourists. Wrigley used Sugarloaf Point, which had originally been cleared for construction by the Banning Brothers, to build the dance hall which he named Sugarloaf Casino. It served as a ballroom and Avalon's first high-school. Its time as a casino was short, however, for it proved too small for Catalina's growing population. In 1928, the Casino was razed to make room for a newer Casino. Sugarloaf Rock was blasted away to enhance the Casino's ocean-view. On May 29, 1929, Wrigley completed the new
Catalina Casino, built in the
Art Deco style. The lower level of the Casino houses the Avalon Theater. The upper-level houses the world's largest circular ballroom with a diameter dance floor. Throughout the 1930s the Casino Ballroom hosted many of the biggest names in entertainment, including
Benny Goodman,
Stan Kenton, Woody Herman, and Gene Autry. Wrigley also sought to bring publicity to the island through events and spectacles. Starting in 1921, the
Chicago Cubs, also owned by Wrigley, used the island for the team's
spring training. Players stayed at the Hotel St. Catherine in Descanso Bay and played on a ballfield built in Avalon Canyon. The Cubs continued to use the island for spring training until 1951, except during the war years of 1942–45. In another effort to bring publicity to the island, Wrigley established the Wrigley Ocean Marathon on January 15, 1927, offering a reward to the first person to swim across the channel from the mainland. The award was won by Canadian swimmer
George Young, the only finisher. of
Wilmington-Catalina Airline on the turntable at Santa Catalina Island In 1931, Wrigley established his own airline,
Wilmington-Catalina Airline, Ltd., to fly amphibious aircraft from the
Port of Los Angeles at Wilmington to a purpose-built
seaplane base at Hamilton Cove, just north of Avalon. The airline's name changed to Catalina Air Transport in 1941, in conjunction with a plan to move to land-planes, but World War II intervened and the airline stopped flying in 1942 before the plan could be implemented. After the war,
United Air Lines flew to
Catalina Airport from Los Angeles and Long Beach under contract to Catalina Air Transport from 1946 until 1954. Following the death of Wrigley Jr. in 1932, control of the Santa Catalina Island Company passed down to his son,
Philip K. Wrigley, who continued his father's work improving the infrastructure of the island. Catalina's steamships were expropriated for use as troop transports and a number of military camps were established. The U.S. Maritime Service set up a training facility in Avalon, the Coast Guard had training at Two Harbors, the Army Signal Corp maintained a radar station in the interior, the
Office of Strategic Services did training at Toyon Bay, and the Navy did underwater demolition training at Emerald Bay. In September 1972, 26 members of the
Brown Berets, a group of
Chicano activists, staged the
Occupation of Catalina Island. They traveled to Catalina and planted a Mexican flag, claiming the island for all Chicanos. They asserted that the
Guadalupe Hidalgo Treaty between
Mexico and the United States did not specifically mention the Channel Islands. The group camped above the Chimes Tower on the point above the Casino near Avalon and were viewed as a new tourist attraction. Local Mexican-Americans provided them with food after they used up their own supplies. After 24 days a municipal judge visited the camp to ask them to leave. They departed peaceably on the tourist boat, just as they had arrived. On February 15, 1975, Philip Wrigley deeded of the island from the Santa Catalina Island Company to the
Catalina Island Conservancy that he had helped to establish in 1972. This gave the Conservancy control of nearly 90 percent of the island. The balance of the Santa Catalina Island Company that was not deeded to the Conservancy maintains control of much of its resort properties and operations on the island. It owns and operates many of the main tourist attractions in Avalon, including the Catalina Visitors Country Club, Catalina Island Golf Course, Descanso Beach Club and the Casino Ballroom. ==Recent history (1975–present)==