In July 2025, during
Billie Eilish's
Hit Me Hard and Soft: The Tour in
Manchester, she announced the concert was being filmed for a secret 3D project with director
James Cameron. In November 2025, the project was revealed to be a
concert film documenting the tour, with Eilish and Cameron as co-directors. The production utilized virtual reality 3D technology, via a partnership with
Meta Platforms and Cameron's Lightstorm Vision, for a release on
Meta Quest headsets. During an interview, Cameron revealed that he was the one who came up with the idea of shooting Eilish's tour in 3D: "I was talking to Billie's mom, Maggie, who's really into a lot of the same food choice and sustainability issues that my wife Suzy and I are," he explained. "That's why we're vegan and Maggie's vegan. She does food programs around Billie's tour, and she's coming in as an executive producer on our sequel to
The Game Changers, which is about plant-based athletes." ==Release==