. The games and tour contributed to an effort by Rogers to improve its public image, particularly under CEO
Guy Laurence, by associating itself with the sport of hockey at a local level. MacLean characterized
Hometown Hockey as an extension of
Hockey Day in Canada and the
Kraft Hockeyville competition—highlighting grassroots hockey throughout the country on a weekly basis. He also felt that the original Sunday night timeslot was "a good hockey night", believing that it could be "[a] family-forward way of doing the show to get the kids involved. Families can have it on while they get ready for school or work Sunday night. For me, after 27 years, honestly, what’s wrong with doing something different?" The games also sought to emulate the success of
ESPN's
College GameDay—a traveling pre-game show for
ESPN's college football broadcasts, and
NBC's
Sunday Night Football—which originally aired Sundays against
Hometown Hockey during the
National Football League season. The games were carried by
Citytv during its inaugural season (with
London, Ontario as its inaugural city), although infrequently moved to Sportsnet in the event of scheduling conflicts. Beginning in the 2015–16 season,
Hometown Hockey moved exclusively to Sportsnet; Moore explained that introducing
Hometown Hockey on Citytv was intended to incubate the brand, but that airing it on Sportsnet had made sense from an economic standpoint due to its status as a pay channel, and enabled Citytv to return to entertainment programming on Sundays. On March 8, 2020, in recognition of
International Women's Day, the
Hometown Hockey game that night featured the first all-female broadcast team in NHL history—with play-by-play commentator
Leah Hextall, analyst
Cassie Campbell-Pascall, and sideline reporter
Christine Simpson. Women also served as the executive producer, game producer and director for the telecast. Due to the
COVID-19 pandemic, the
Hometown Hockey games and tour were suspended for the
2020–21 NHL season. Two Sunday night
Ottawa Senators games (one against the
Montreal Canadiens and one
against the Toronto Maple Leafs) were produced nationally under the
NHL on Sportsnet banner in lieu of regional rightsholder
TSN. A branded segment and virtual audience was featured during
Hockey Night in Canada. Beginning with the
2021–22 season,
Hometown Hockey broadcasts were moved to Monday nights. Due to the reinstatement of COVID-19 restrictions nationwide due to
Omicron variant, the tour was suspended from December 2021 until March 2022. On June 28, 2022, Rogers cancelled
Hometown Hockey after eight seasons; the games were replaced with
Rogers Monday Night Hockey the following season. MacLean remains with Sportsnet to host
Hockey Night. ==Indigenous representation==