The term is frequently used in tabloid newspapers and people continue to use "Hooray Henry" to refer to somebody of the upper class even outside the UK, although it is most commonly used in
British English slang. British tabloids and American newspapers such as
The Huffington Post often use the term "Toff" or "Hooray Henry" to describe the elite of the British
Conservative Party; a 2012 article for instance referred to British Prime Minister David Cameron and the Tories as "Cameron and the Hooray Henry brigade". Other institutions have a reputation for having a "Hooray Henry" image. The participants and viewers of the University Boat Race are frequently referred to as Hooray Henries or toffs, even in non-tabloid media like
The Guardian, where in a 2013 opinion piece, the author expressed that it is "easy to sneer at the kind of event where triumphant, red trouser-wearing hooray-henrys greet their returning heroes with a rousing rendition of the timeless rowing shanty ''I'd Rather Be a Leper Than a Cam''". A 2013
CNN opinion piece spoke of the "Barbour jacket-wearing 'hooray-henry' crowd", posing the question as to whether the boat race was a "prestigious battle, a vulgar display of elitism, or the ultimate meritocracy." A 2005
Wales Online article reported on how the
Countryside Alliance were acutely aware of their "Hooray Henry" image and that they were very keen to change their image and how they were perceived in Wales. The upper-class people who turn up at horseracing events, particularly
Royal Ascot, have also often been cited as Hoorah Henries. The journalist Robert Chesshyre spoke of the "Hooray Henry world of polo, gatecrasher balls and indolent ostentation at Ascot and Henley" in his 1987 book
The Return of a Native Reporter. In 2011, the
London Evening Standard mocked the debauchery by the Hooray Henries of
King's Road, Chelsea during the economic recession. Richard Godwin remarked: in
Chelsea, London has often been cited as a playground for the "Hooray Henries and Henriettas".
Glamour Magazine cites one of its stars as having a "wardrobe custom-made suits" and "many luxury pads across the globe". In the
Prince Harry's 2023 legal case against the
Mirror Group Newspapers, the Duke revealed that he found the 2007
Sunday Mirror article entitled "Hooray Harry's Dumped" to be "hurtful, to say the least" because it was a reference to celebrating the demise of his relationship. But it was then pointed out by the Mirror Group's lawyer that the article's headline was actually a referencing the article in which a friend said Davy had "just got tired of his hooray lifestyle." Going on to explain that "It’s not celebrating the demise of your relationship." Harry replied: "I'm not entirely sure when Hooray Harry began. If it had been used before or not, for me as the subject or victim of this, to see that word used in this term is hurtful." ==Positive usage in retail==