In 2004, MC Lars released
The Laptop EP, establishing his DIY ethos and laying the groundwork for future independent projects. That same year, he founded
Horris Records, initially launched as an imprint under
Nettwerk and
Oglio, before transitioning to full self-distribution. In 2006, Lars released the single "
Download This Song", a critique of the music industry’s response to file-sharing. Issued through Nettwerk as part of
The Graduate, the track reached number 29 on the
Australian Singles Chart. Shortly after its iTunes release, Lars was contacted by a 15-year-old fan whose family was being sued by the RIAA.
Terry McBride, CEO of Nettwerk, and several label artists publicly supported the family’s legal defense, drawing national media attention. In interviews, Lars has spoken positively about the role of digital sharing in growing his audience. In 2007, he released the stems of "White Kids Aren’t Hyphy" under a
Creative Commons license via the Jamglue platform, inviting fans to create remixes. In 2009, Lars partnered with Crappy Records (founded by
Bowling for Soup's
Jaret Reddick) to release
This Gigantic Robot Kills, featuring "Weird Al" Yankovic, Jonathan Coulton, Parry Gripp, MC Frontalot, and Wheatus. Horris Records has also occasionally served as a platform for other up-and-coming artists in the indie and alternative scenes, including
K.Flay in 2009 and
Weerd Science in 2011. In 2009, Horris released a collaborative EP with K.Flay (
Single and Famous), marking an early moment in her career before her signing with
Interscope Records after being discovered by Dan Reynolds of
Imagine Dragons. In 2011, Lars signed
Coheed and Cambria drummer
Josh Eppard’s hip-hop project Weerd Science and independently released
Lars Attacks!, which featured Weerd Science, as well as
KRS-One,
Mac Lethal, and
Sage Francis. In 2015, he crowdfunded over $42,000 to produce
The Zombie Dinosaur LP, released on Horris Records. ==Film and TV work==