Origins Before coming to
Williams Publishing, Skinn had been an editor at
IPC Magazines, where in 1975 he created and edited a
horror/
science fiction-themed magazine called
The Buster Book of Spooky Stories (which Skinn had originally wanted to call "
Chiller" and which only lasted two issues).
Warner/Williams When Skinn moved to Williams in 1976, one of the other publications Skinn oversaw was the fold-out
poster magazine
Monster Mag. Frustrated by the lack of editorial pages in that publication, Skinn revived his
Chiller idea with the new company.
The House of Hammer debuted as a monthly in October 1976, published by
Top Sellers Ltd, a Thorpe & Porter imprint. The magazine was distributed nationally in the United Kingdom through
newsagent's shops.
The House of Hammer was given the 1977
Eagle Award for "Favourite Professional British Comic Publication."
The House of Hammer was again nominated for "Favourite Professional British Comic Publication" at the 1978
Eagle Awards, losing out to
Starburst (another
Dez Skinn creation).
Attempt to reach North American market Following its success in the United Kingdom, editor Dez Skinn sought to expand
The House of Hammer into the North American market. In early 1978, the magazine secured U.S. distribution through publisher/distributor
Curtis Circulation, which – because Hammer Films were not as culturally recognised in the US as they were in the UK – asked that the magazine be retitled
House of Horror for American readers. Around 200,000 copies of the debut U.S. issue were printed, with a second already at press, when American
James Warren's
Warren Publishing — publisher of
Creepy,
Eerie, and
Vampirella — objected that the title infringed one of its trademarks. According to editor Skinn, Warren subsequently claimed prior ownership of the
House of Horror name and produced a 500-copy "
ashcan" edition to secure the trademark. (The cover for the unpublished issue #24, originally scheduled for Sept. 1978, was revealed in a later issue of the revived magazine.) Skinn bought the rights to HoH magazine from his former employer, along with around 10,000 unsold copies of various editions. However, this required him to spend the entire production and editorial budget allocated to the fourth edition of
Starburst. Consequently, Skinn found himself the owner of the UK’s only two professionally published genre magazines, but without the financial resources to publish either.
Quality Communications The title returned in late 1982/early 1983 on a bimonthly schedule. Simply titled
Halls of Horror, it was published by Skinn's own
Quality Communications and edited by
Dave Reeder. The first issue was a new #24, an all-comics special mostly filled with reprints from earlier issues. As
Hammer Films had gone out of business in 1979, this second iteration of the magazine moved away from Hammer specifically, covering horror (and science fiction) films more generally. Quality's
Halls of Horror lasted seven issues through issue #30 (1984), plus a
Dracula comics special.
Publication details The magazine's volume numbers changed every 12 issues; volume 2 started with issue #13 (Oct. 1977), and volume 3 started with issue #25 (Jan. 1984). •
The House of Hammer (issues #1–18, Oct. 1976–Mar. 1978),
Top Sellers Ltd. (General Books) • ''Hammer's House of Horror'' (issue #19, Apr. 1978), Top Sellers Ltd. (General Books) • ''Hammer's Halls of Horror'' (issues #20–23, May 1978–Aug. 1978), Top Sellers Ltd. (
Thorpe & Porter) •
Halls of Horror (issues #24-30 [e.g., vol.2, #12, and vol. 3, #1-6], 1982–1984), Quality Communications == Columns ==