The production team postponed the release of Hu Tao's trailer until a few days after the traditional
Lantern Festival to avoid potential negative impact of the character's announcement during the festival. March 2 also corresponded with the
Tung Shing, which contained terminology such as sacrifice, enshrinement, and funerals, which some perceived as a deliberate decision. Hu Tao was well-received upon release, with players creating many fan-works as a result. Sisi Jiang of
Kotaku acknowledged that her gameplay was a significant factor, and attributed some of her popularity to "her cute goth appearance and eccentric personality". She also wrote that Hu Tao dealt high amounts of damage and believed she was the strongest character in the game until that point. One author from
Game Daily believes that the production team paid attention to detail when introducing the character, such as her constellations relating to her poetry and to her profession within the Funeral Parlor. In an analysis regarding the character's popularity,
Game Grape editor "Nine-Lotus Lantern" stated that it came primarily from her setting and role within the story. He noted how the character appeals to the values and actions that
younger demographics yearn for. In January 2023, as part of the game's annual "Lantern Rite" event, the character delivered a
rap performance that garnered negative reaction from both fans and media outlets, with some suggesting that the character should keep this to herself. On the other hand, Tilly Lawton, in an article for
Pocket Tactics, argued that all versions of the rap performance outside the Chinese rendition were noticeably subpar. Lawton further argued that some of the disappointment was because many fans had been "looking forward to our fave ghosty gal getting a rare moment to shine." Her trailer exceeded one million views on YouTube within seven hours of release. The release of the character caused
Genshin Impact to top the iOS best-selling list in seven regions and rank in the top ten on the best-selling list in 41 regions on the day of her release. That November, Hu Tao appeared for the second time in her own banner, and the sheer number of players on one of miHoYo's servers at once caused the server to crash. Because this was the second time where many had logged on simultaneously since the public beta, a queue system was set up to handle the surge of players. On the day that Hu Tao's banner was launched, it brought in a revenue of 12.9 million
USD to miHoYo. Her banner with during version 3.4 would also go on to set a record-high in revenue by March 1, 2023. On August 9, 2022, Chinese electronics manufacturer
OnePlus announced a limited edition variant of the
OnePlus Ace Pro featuring the character. In addition, a popular fan-made preset outfit based on the character would later be implemented in the action role-playing game
Tower of Fantasy. == Notes ==