c. 1906 name swap – Variety starts
Initially the larger of the two conjoined theatres staged mainly dramatic productions, while the smaller theatre presented variety performances, but due to the increasing popularity of variety theatre the names
and functions of the two adjacent theatres were swapped over in 1906 or 1907: the formerly-named Hippodrome became known as the Grand Junction, and the variety performances and name were transferred to the larger theatre, now the new Hippodrome. The roots of variety theatre in the UK have been said in some research to be found in the
vaudeville format that came from the USA. It extended the previous UK format of
music halls, with the audience previously sat around tables with food and drink. Many researchers use 'music hall' in a broader way without the old seating format being the deciding factor, and this includes writings on the origins and early years of Hulme Hippodrome.
Overcrowding From a press report, on 20 February 1908 the
Watch Committee of
Manchester Corporation met in the Lord Mayor's Parlour in
Manchester Town Hall in public to approve theatre licences and to hear complaints about overcrowding in theatres. WH Broadhead was in attendance asking for a licence concession to sell alcohol at Hulme Hippodrome and his other theatres. The packed public attendance had raised petitions and were complaining strongly about 'the queueing system' and instead they wanted 'the booking system'. One theatre (Prince's Theatre, Manchester) had 700 people reported as standing in the Pit area at times, along with blocked exit routes. The queueing system included what was known at the time as the "early doors" process which gave people a choice of the better seats in return for both paying higher prices and arriving early, and "late doors" referred to the cheaper prices for people who were let in later to take the remainder of the seats. However, people who had paid the early doors prices were complaining about having to wait for hours in bad weather and shopkeepers were complaining about so many people blocking 'their' pavements. For example, at the meeting "A young lady said she waited outside the [Prince's] theatre one evening for an hour and a quarter, paid a shilling, and then found there was no room." The theatre owners present at the meeting successfully resisted a change to having to adopt the booking system, but in return the committee's decision was that for "the music-halls, the Broadhead theatres, and the Gaiety Theatre the Committee again exacted a covenant from the [licence] applicants that they would not sell intoxicating liquors." This ban on alcohol sales remained until February 1935. A memoir of a childhood in a nearby "slum" in inner Salford described the crowding and the associated use of benches in a similar venue: • "Owner-managers of slum cinemas, out for every penny they could get, crushed their youngest patrons so rightly along the cheap benches that no child dared even get up for fear of losing his seat. In our establishment, even before the lights went out, retaining position could be difficult. Theoretically, no standing was allowed. The chucker-out would bring a small paying customer to an already packed bench, push his posterior against the end occupant and make room for the newcomer; but this sent pressure running along the row, and another child slid off the other end."
A 'number two' venue Variety theatres in Britain were divided into a hierarchy of three national networks with the top being called 'number one'. This hierarchy collapsed in the mid-1950s "with remarkable speed."
Variety era, Black artists at the Hipp Research has been done into some of the notable black performers who appeared at Hulme Hippodrome in the variety era, including
Harry Scott and Eddie Whaley,
Cassie Walmer, Will Garland, Chris Gill, and
Ike Hatch. In June 1911 the following press preview was given: • "A strong variety programme will be presented at the Hulme Hippodrome, the artists including
Scott and Whaley, eccentric coloured comedians, the Hadji Mohammed [Arabian] Troupe of acrobats, and Jack Stephens and Company in a farcical skit entitled
Shooting." In June 1915 Will Garland, a Black American entertainer and later a producer, is mentioned in a press review: • "There is a particularly strong company at the Hulme Hippodrome. King and Bennon lead the way with their well-known ''Messenger Boy and 'Some' Girl'' business. Will Garland's troupe of dancing entertainers are very amusing, and Olivia Madison gives clever impressions." Will Garland was at Hulme Hippodrome again in March 1917 in
Coloured Society.
Early artists and events at the Hipp In November 1906 Hulme Hippodrome was a venue for a wrestling match, and a press report indicates the disorder that followed: • Last night J Carroll, the British champion light-weight wrestler, met the German champion Peter Gotz, who offered £25 to any Englishman who was not thrown in thirty minutes. The scene was the Hulme Hippodrome, which was crowded. The conditions included the offer that if a throw were obtained against the German the money would be paid over. The contestants were on the mat for 22 minutes. The Englishman after three minutes had Gotz in difficulties, and almost gained the victory. The German recovered, and it was a hard and earnest struggle to the end, which was not at all satisfactory to the audience. Carroll was several times near throwing his opponent. Suddenly Gotz, with a leg hold, summersaulted Carroll, who appeared to fall on his side. The referee ruled otherwise, and the audience rose against the decision. An explanation was impossible in the noise, and the curtain was rung down. In the week 15 to 20 February 1909
Harry Houdini performed at Hulme Hippodrome. From images of a publicity bill, during the "second house" on 17 February 1909 he was challenged to escape from a bespoke restraint made locally by Harry Foster, a saddler based at 4 Upper Jackson Street, Hulme - "horses carefully measured and neatly fitted". There are similar mutual-publicity examples from his performances in other areas. Around 1910 it's reported that
Stan Laurel appeared at the Hipp as a young man before going to America. His stage name at a young age was Stanley Jefferson, being a member of the
Fred Karno troupe and reportedly making his professional debut in Manchester. He was on stage with Frank Lisbon and understudying
Charlie Chaplin. In 1912 Stan Laurel moved to the USA as part of the Fred Karno company. The
Tiller Girls dance company (formed in Manchester in 1889) performed at the Hulme Hippodrome (1912) as did Randolf Sutton (1930). From May 1915 the following performance was reviewed: • ''I've Seen the 'Arem'' is a burlesque of high quality, and at the Hulme Hippodrome it quickly finds favour. The fun is fast and furious, and the singing and dancing are also splendid. Dan Clark and Tommy Mostol and Jimmy Kurry are the principals. The Flying W.... [indistinct] in a comedy ariel act, and Warner, a dancing violinist, are also on the bill.
George Formby appeared at the Hulme Hippodrome between 1923 and 1935, including in his own revue,
Formby Seeing Life (1925) which was described in
The Manchester Programme as "a distinct success. He works hard, and as the simple looking lad from Wigan gets the better of most arguments." Reportedly
Max Miller played at the Hipp in February 1927 in a
Fred Karno production,
The Show. He appeared again alongside Ken Dodd in the 1950s, detailed below.
1921 - Census details The 1921
census was the first survey to record every person's place of work. These records are now public-domain under the 100-year rule. A search of this online database has shown 133 people as "employed by WH Broadhead", and nine people, mostly-different, when the search for the employer is worded as "Hulme Hippodrome", as shown in the table below. Performers may have listed their agent as the employer, rather than their venue on census day.
1933 – new owner, Blakeley's Productions Ltd Following the death of WH Broadhead in 1931 the theatre was sold to
Blakeley's Productions Limited (aka Mancunian Films) on 17 June 1933 for £17,900, reportedly to help the family pay death duties. There is no evidence that the Hipp was used as a film studio at this time, it is the early stages in the work of the company, and it was sold on after two and a half years. This might be a time when the Hipp was used to show the new 'talkie' films instead or as well as variety shows being performed on stage. Apparently the Hipp became part of the
Barrasford Circuit around 1933.
1935 – first drinks bar In February 1935 the Manchester
Watch Committee permitted Hulme Hippodrome and a number of other local theatres to sell alcohol for the first time, limited to sales during one 15-minute intermission in each performance. Previously any theatre in Manchester with two shows each evening was not allowed to sell alcohol. A grandson of WH Broadhead, Alfred Burt-Briggs (1912-2004), wrote an unpublished memoir of the Broadhead Circuit and kept a family archive of papers relating to the 17 theatres. This was probably a regular arrangement each year. In August 1934 the theatre management (GH
Barrasford) published a celebratory advertisement in
The Stage about the popularity of the play of the novel
Love on the Dole by Walter Greenwood (1933), saying, "Last week at the Hippodrome, Hulme (the seventh week it has played Manchester this year) ... Total receipts £915-1-6".
Wendy Hiller was the lead actor in this performance, it having transferred from the Prince's Theatre in Manchester.
Plays and Variety In February 1937 a further Walter Greenwood play was performed at the Hipp,
Give Us This Day, based on his novel
His Worship the Mayor. The play has previously been called,
Special Area. In his memoir, Randle Cutts could remember from his childhood seeing billboards for
Duggie Wakefield, Billy Nelson, Chuck O'Neil and Jack Butler as a comedy troupe called
The Boys from Manchester appearing at the Hipp. (A "quarter" was a quarter of a pound in weight, just over 100g) == 1940s – (second) Manchester Repertory Theatre ==