With the work he did for Wolff - the Cinemanifestatie, the Filmweeks, special screenings, etc. - Bals had gained a tremendous reputation as an organizer of festivals in The Netherlands. '
The International Film Guide (...) made mention of a new phenomenon in the international film world: "The energetic Hubert Bals".' This motivated other institutions, among which the , to approach the passionate
cinephile for the organization of all kinds of filmrelated events. One of them was Adriaan van Staay, managing director of the Rotterdam Arts Foundation, who wanted Bals to help improving the film climate in Rotterdam by means of a festival, analogous to the
avant-garde Poetry International. Film International was born; a unique combination of a film festival ánd a distribution company, and a platform for the 'noconformist filmmaker'. Although the opening of the first Film International in Calypso on Wednesday June 28, 1972, with the screening of
The Postman by the Iranian director
Dariush Mehrjui, only counted seventeen visitors, the festival turned out to be a major success, partly thanks to the publicity and programming skills of Bals. To promote the festival, he for example sent hostesses to Amsterdam, armed with a couple of thousand festival folders, with provocative texts such as ''Keep your trap shut in discussions about films if you haven't been to Film International''. It worked; the first Film International attracted around 4500 visitors, screened forty films, and kept growing extensively in the forthcoming years. In the same year of the birth of International Film Festival Rotterdam, his son, Boris Bals, was born. Actually even during the festival, which was back then still in June, later on he moved it to February, because he could have scoops of films that later on would be shown in Berlin and Cannes. Film International gave Bals the opportunity to introduce new directors and film countries to The Netherlands. He strongly believed that 'the American cinema was dying' and used the Rotterdam festival to show 'films about which we have the feeling that they cannot yet be shown in the normal cinema.' He travelled around the world and visited a wide range of filmfestivals, among which
Venice,
Cannes,
Edinburgh,
Berlin and
Locarno, and cities such as
Rio de Janeiro,
New York City,
Belgrade and
Lisbon, where he watched around seven hundred films a year. He did everything to find the right, qualitative films for Film International. According to Bals, the masters of the cinema were to be found in the Third World, which made him introduce continents such as Asia, Africa and Latin-America, to the festival. 'As no other, Bals selected these films, without ever making compromises or deals.' Besides films, Bals enriched the festival with, among other things, discussions, talks with the film makers - the 'Q&A's' of the current festival -, all kinds of parties, the
Filmkrant and the currently well known international co-production market Cinemart, which he introduced in 1984. 1984 was also the year Bals got his first heart attack. However, he did not reduce his work or lessen his bad habits; as a real
bon-vivant smoking, drinking and eating had become part of his life. The heart attack did have a big influence on his life and character: in the following years Bals became melancholic, pessimistic and exhausted. 'This festival really breaks me. (...) There is nothing that satisfies me anymore, except for grabbing a new film. And that keeps taking more and more energy. You have to travel so incredibly far to discover things, because there is no talent.' On the evening of July 13, 1988, Bals suddenly died of a second heart attack. His plans for the
Tarkovsky Fund, meant to help film makers - mainly from the
Third World - to get their projects off the ground, were realized after his death with the Hubert Bals Fund. This fund for the support of film makers from
Asia, the
Middle East,
Eastern Europe,
Africa and
Latin America still exists in the current film festival. ==References==