Assunta Maresca was born in
Castellamare di Stabia, a town south of
Naples in
Campania. She was the only daughter, and had four brothers. Her father Alberto Maresca was a dangerous smuggler. Her uncle Vincenzo Maresca,
sentenced to seven years in prison for the murder of his brother Gerardo, was a known
Camorrista who controlled their hometown. The Maresca family was known as the "Lightning Knives" () for their expert use of
switchblades, and made their money in
contraband cigarettes. Tiny, pretty, and spoiled, she was nicknamed
Pupetta ("little doll"). At the age of 19, she won a local beauty contest and became Miss Rovegliano, a suburban village of Naples. Maresca was courted by a wealthy and powerful local
guappo, or Camorra boss, from
Palma Campania. Another suitor was
Pasquale Simonetti, known as ''Pasquale 'e Nola'', who worked in the fruit and vegetable market in Naples and dealt in
smuggled goods. On 27 April 1955, they married. ==Revenge killing==