Fashion and endorsements Aside from endorsements with Twice, Nayeon has promoted various products and featured in numerous advertisements. During her trainee years, Nayeon was a model for brands such as Smart School Uniform and TN. In May 2021, she became a model and appeared in a promotional video for
Chaumet's Joséphine collection. In August, she became a model for Biotherm Korea, a South Korean beauty brand. In September 2022, she became a model for South Korean clothing brand Olive Des Olive. On January 30, 2023, Nayeon was announced as the official muse of
Givenchy Beauty. In May 2023, she became the Asia ambassador for
Tommy Jeans. Nayeon has also appeared in magazines including
Nylon Korea,
Cosmopolitan Korea,
W Korea, and
Elle Korea, as well as for fashion brands such as
Ralph Lauren,
Jill Stuart,
Fendi, and
Louis Vuitton. She was featured in the April 2022 issue of ''
Harper's Bazaar Korea'' for Chaumet's Joséphine collection. The same month, she was officially named by the brand as the Friend of the Maison. In August 2023, she was announced as the muse of Austrian jewellery brand
Swarovski.
Philanthropy In March 2020, Nayeon donated to the
Community Chest of Korea to help the fight against
COVID-19 outbreak. In 2023, she donated to
Save the Children to support relief for the
2023 Turkey-Syria earthquakes, and in January 2024, she became a member of the Honor Society of the Community Chest of Korea for donating over to the organization. In March 2025, Nayeon donated through the Community Chest of Korea to help the
wildfire victims. ==Discography==