2013–2015: Formation and debut is credited with creating the group's name On December 19, 2013,
JYP Entertainment (JYPE) announced that they would debut a new girl group in the first half of 2014, the first female group to come out of the company since the debut of
Miss A in 2010. On February 27, 2014, JYPE trainees Lena and
Cecilia were confirmed as members of the group tentatively called as 6MIX, while other rumored members included JYPE trainees Nayeon, Jeongyeon, Jihyo, and Minyoung. The group's debut plan was eventually canceled when Lena and Cecilia left the company. On February 11, 2015,
J. Y. Park, the founder of JYPE, announced that the lineup of the upcoming seven-member girl group would be decided through
Sixteen, a competition survival show that would air on
Mnet later that year. The show began on May 5 and ended on July 7 with
Nayeon,
Jeongyeon,
Sana,
Jihyo,
Mina,
Dahyun, and
Chaeyoung being selected as the seven Twice members. Park then announced that he would increase the size of the group from seven members to nine by adding
Tzuyu, who was known as the "audience's pick" since she was the most popular contestant by the show's end, and
Momo, who was added by Park himself since he felt the group needed someone with Momo's performance abilities. The decision was controversial at the time, with many people complaining about eliminated contestants being able to join the group. The group's name, Twice, was chosen by Park, explaining that "the group will touch people's hearts twice: once through the ears, and once again through the eyes". Fans of Twice are known as "Once", commonly stylized in all caps, illustrated by the members' statement "If you love us even once, we will repay your love with twice of our love" on social media in 2015. Twice made their official debut on October 20, 2015, with the release of their debut EP
The Story Begins and its lead single "
Like Ooh-Ahh", alongside a live showcase to promote it. The group initially received a lukewarm reception; while their EP debuted at number 4 on the
Gaon Album Chart for the week ending October 24 (before peaking at number 3 two weeks later), "Like Ooh-Ahh" met moderate success, debuting at number 22 on the
Gaon Digital Chart. A week after its release, the single dropped to number 57 on South Korea's largest music site
Melon, but through
word of mouth from netizens regarding the group's subsequent promotions and performances, "Like Ooh-Ahh" reached within the top 10 of various Korean music charts including Melon,
Genie, and Naver Music by November 15. Such a reverse run on music charts by a rookie girl group was deemed unusual by Korean media. Eventually, "Like Ooh-Ahh" reached a peak position of number 10 on the Gaon Digital Chart, three months after the song's original release. The music video for the group's single hit 50 million views on
YouTube within five months of their debut and became one of the most-viewed debut music videos for any K-pop group. The group's early success earned them a "Best New Female Artist" award at the
2015 Mnet Asian Music Awards held on December 2. On December 27, Twice performed a remix version of their single "Like Ooh-Ahh" at
SBS Gayo Daejeon, which was the group's first-ever attendance on a year-end music program.
2016: Career breakthrough On its chart issue dated January 23, 2016,
Billboard reported that Twice had entered its
World Albums chart, with their debut EP
The Story Begins debuting and peaking at number 15, which marked the group's first entry on the chart. On April 25, 2016, Twice released their second EP,
Page Two, which notably included the lead single "
Cheer Up", a rearranged version of
Park Ji-yoon's 1998 hit "Precious Love", and "I'm Gonna Be a Star", which served as the theme song for
Sixteen. The album became a commercial success for the group, debuting at number two on the Gaon Album Chart and number six on the
Billboard World Albums chart, with 80,686 units sold during the month of April. With the total first-week sales volume for
Page Two reaching approximately 41,800 copies, Twice achieved the highest first-week sales volume by a Korean girl group for the year. By August,
Page Two had sold over 150,000 copies, making Twice the first girl group having a sales record of more than 100,000 units that year. Meanwhile, the album's lead single "Cheer Up" became the group's first chart-topper in South Korea, debuting at number 1 on eight real-time music charts immediately after its release, before going on to debut atop both the Gaon Digital Chart and the
Billboard K-pop Hot 100 chart. Notably, the song became a viral meme in South Korea due to the "shy shy shy" line sung by Sana. Eventually, the song became the best-performing single in South Korea for the entirety of 2016. "Cheer Up" also received international success, debuting and peaking at number three on the
Billboard World Digital Song Sales chart. Additionally, Twice became the only Korean act to place an entry on the U.S. YouTube Music Chart for the year when "Cheer Up" charted at number 25 in May. Twice won their first music program award with "Cheer Up" on May 5, on
M Countdown, exactly one year after the initial airing of
Sixteen. This was soon followed by wins on
Music Bank and
Inkigayo. The group then made their debut performance in the United States with an appearance at the KCON music festival held in Los Angeles on July 31. On August 6–7, Twice and their JYP Entertainment labelmates held a concert at
Jamsil Arena in Seoul, titled JYP Nation 2016 "Mix & Match". This was followed by shows at
Yoyogi National Gymnasium in Tokyo on September 2–4. In celebration of Twice's first anniversary since debut on October 20, the group unveiled their new song "One in a Million" from their upcoming third EP,
Twicecoaster: Lane 1, through a live broadcast on
V Live.
Twicecoaster: Lane 1 and the music video of pop dance song "
TT" were released online on October 24. In Korea, the album recorded more than 165,000 physical copies sold on the Gaon Chart within a week, exceeding the five-month sales of the group's previous release
Page Two in only seven days. Eventually,
Twicecoaster: Lane 1 became the bestselling K-pop girl group album for 2016, selling 350,852 copies at year-end. Its lead single "TT" became one of the
best-performing songs in 2016, claiming the top spot of the Gaon Digital Chart for four consecutive weeks and becoming the best-performing single in South Korea for the month of November. Internationally, the group's third EP debuted at number 3 on the
Billboard World Albums chart, marking their first Top 5 entry, with the album's lead single "TT" debuting at number 2 on the
Billboard World Digital Song Sales chart. On November 11, the music video for their debut single "Like Ooh-Ahh" hit 100 million views on YouTube, making Twice the fourth K-pop girl group to reach 100 million views, as well as the first K-pop group to reach this milestone with a debut music video. On November 19, Twice's "Cheer Up" won Song of the Year at the
8th Melon Music Awards. It was then followed by another
Song of the Year award at the
18th Mnet Asian Music Awards on December 2.
2017: First concert tour and debut in Japan On January 10, JYPE announced Twice's first solo concert tour within just a year and four months after debuting in October 2015. The three-day sold-out concert titled "
Twice 1st Tour: Twiceland – The Opening" was held on February 17–19 at the
SK Olympic Handball Gymnasium. A tour across Thailand and Singapore was also held after the first stop in Seoul. After the Korean leg of the concert tour, Twice released a special album on February 20 titled
Twicecoaster: Lane 2, along with its lead single, "
Knock Knock". The album was a
reissue of
Twicecoaster: Lane 1. The album debuted atop the Gaon Album Chart and charted at number four on the
Billboard World Albums chart, selling 266,645 copies by the end of February. Its lead single "Knock Knock" debuted atop the Gaon Digital Chart, and peaked at numbers 5 and 15 on the World Digital Song Sales and
Japan Hot 100, respectively. Twice launched their Japanese website and social media channels in early February. On February 24, they officially announced their Japanese debut with a compilation album titled
#Twice which was set to be released on June 28. On May 15, Twice released their fourth EP titled
Signal with the
lead track of the same name, produced by Park Jin-young. This marked the group's first collaboration with Park. The EP contains six tracks, including "Eye Eye Eyes" co-written by members Jihyo and Chaeyoung, and "Only You" written by former Wonder Girls member
Ha:tfelt.
Signal debuted atop the Gaon Album Chart on the first week of its release, while also entering the
Billboard World Albums chart at number three. The album also entered the
Billboard Heatseekers Albums Chart, debuting at number 11. By the end of May, it was reported to be the second best-selling album in South Korea for the month, recording sales of 248,550 copies. Meanwhile, the album's eponymous lead single debuted atop the Gaon Digital Chart and the
Billboard K-pop Hot 100, and at number three on the
Billboard World Digital Song Sales chart. With the commercial success of
Signal, it was reported that Twice had reached cumulative sales of over 1 million copies of their five albums, achieving the feat in just one year and seven months after debuting. On June 14, Twice digitally released "Signal (Japanese ver.)", along with the short version of its music video as a preview and countdown to their Japanese debut album release. One week later, they released the full music video of the Japanese version of "TT". They officially debuted in Japan with the release of
#Twice on June 28. It consists of ten songs, including both Korean and Japanese-language versions of their first five singles. On July 2, Twice held their two-part debut showcase titled
"Touchdown in Japan" at
Tokyo Metropolitan Gymnasium, attended by a total of 15,000 people.
#Twice debuted at number 2 on
Oricon Albums Chart with 136,157 copies sold within seven days since its release. The commercial success of Twice's debut Japanese album was reported to have the highest first-week album sales by a Korean artist in Japan in two years. Less than two months after the album's release, it recorded sales of over 260,000 copies. On October 6, the group released the music video for their first Japanese single, "
One More Time", ahead of its official release on October 18. Selling over 130,000 copies by the second day of its release, the single achieved the biggest first-day sales and became the fastest-selling release of any South Korean girl group in Japan. Both
#Twice and "One More Time" earned
platinum certifications from the
Recording Industry Association of Japan (RIAJ). The RIAJ certifications earned by the group for
#Twice and "One More Time" made them the first Korean girl group to earn a platinum certification in Japan for both a single and an album in the same year. "TT (Japanese ver.)", the digital single from
#Twice, also earned an RIAJ
gold certification for selling 100,000 downloads.
#Twice and "TT (Japanese ver.)" then won Album of the Year and Song of the Year by Download for the Asian Region at the
32nd Japan Gold Disc Awards. Twice released their first full-length Korean album,
Twicetagram, on October 30 with its lead single titled "Likey". The music video for the song was filmed in Canada in early September. "Likey" was composed by
Black Eyed Pilseung and Jeon Gun, becoming the group's fourth collaboration with Black Eyed Pilseung. Several composers and songwriters participated in the making of this album, including the Korean members of Twice as lyricists and former Wonder Girls member
Hyerim, who co-composed the eighth track titled "Look at Me". The album and its lead single debuted atop both
Billboard's
World Albums and World Digital Song Sales respectively—the group's first number one on both charts, making Twice the first female K-pop act to simultaneously top both
Billboard charts. They also rose on the
Heatseekers Albums chart as the album debuted at number 10, one position higher than
Signal's peak at number 11. The Christmas-inspired reissue of
Twicetagram, titled
Merry & Happy, along with its lead single "
Heart Shaker" was released on December 11, 2017. The album and its lead single "Heart Shaker" debuted at No. 1 on four charts of
Gaon—
Album Chart and
Digital Chart, Download Chart and
Social Chart respectively, while the holiday track "Merry & Happy" entered and peaked at No. 24 on the Gaon Digital Chart. Twice's successful debut in Japan led them to rank third in the Top Artist category of
Billboard Japan's 2017 Year-End Rankings. Twice then performed at
68th Kōhaku Uta Gassen, the top-rated annual year-end musical show in Japan produced by
NHK, which marked the first time a Korean artist appeared on the show since 2011.
2018: Continued success and touring '' in April 2018 Twice's second Japanese single titled "
Candy Pop" was released on February 7, 2018. The single sold 303,746 copies in its first week and topped the
Japan Hot 100 chart, while also becoming their second single to earn a platinum certification from the RIAJ. The group also embarked on their first concert tour in Japan titled
Twice Showcase Live Tour 2018 "Candy Pop", starting on January 19, 2018, in the
Aichi Prefecture. On April 9, they released their fifth EP,
What Is Love?, with the
single of the same name produced by Park Jin-young. The EP sold 335,235 copies in the first month and made Twice become the first female artist and the fifth act to earn a
platinum certification by the
Korea Music Content Association (KMCA), for selling over 250,000 copies. Twice's third Japanese single, "
Wake Me Up", was released on May 16, and became the first physical single by a foreign female artist to be certified double platinum by the RIAJ. Their second headline tour titled "
Twice 2nd Tour: Twiceland Zone 2 – Fantasy Park" began in Seoul on May 18–20. By its conclusion, the group's concert tour had attracted over 90,000 fans in six cities across Asia. Twice performed a cover of
The Jackson 5's "
I Want You Back" as the theme song to the Japanese film adaptation of
Sensei Kunshu. The song was released as a digital single on June 15, along with the music video. A second version of the music video featuring the cast of the film was released on June 26. On July 9, an expanded
reissue of
What Is Love? named
Summer Nights, along with its lead single "
Dance the Night Away", was released. The single surpassed 100 million streams and sold 2,500,000 downloads on
Gaon Music Chart, earning the group its first
platinum single certification for both streaming and download, and making Twice the second act to earn a platinum certification for streaming, download and album by the KMCA since certifications were introduced in April 2018.
BDZ debuted at number 1 on the daily ranking of
Oricon Albums Chart with 89,721 units sold, setting a record for the highest first day sales of albums released by a Korean girl group in Japan. It also topped the weekly ranking with 181,069 units sold, making Twice the fifth foreign female artist in Oricon history to top both the weekly singles and albums chart. The release of the album was followed with their concert tour named
Twice 1st Arena Tour 2018 "BDZ", beginning in
Chiba on September 29. The studio album was certified platinum by the RIAJ, making it the group's fifth consecutive platinum certification in Japan. Twice released their sixth EP,
Yes or Yes, on November 5, with the lead single of
the same name. The music video of "Yes or Yes" achieved 31.4 million views on YouTube within the first 24 hours, becoming the seventh-biggest 24-hour YouTube debut of all time. On December 12, Twice released a special album titled
The Year of "Yes", along with its lead single "
The Best Thing I Ever Did", as a reissue of
Yes or Yes. The group also released a
repackage of
BDZ with "Stay by My Side", the theme song of the Japanese television drama
Shinya no Dame Koi Zukan, on December 26. "Stay by My Side" was released as a digital single on October 22, along with a behind-the-scenes video showing Twice recording the song.
2019: Fancy You, Feel Special, and &Twice On March 6, 2019, the group released their second Japanese
compilation album #Twice2. The album debuted at number 1 on the daily ranking of the Oricon Albums Chart with 95,825 units sold, breaking the group's own record of the highest first day album sales for K-pop girl groups in Japan. It then became the first album by a foreign female artist to sell more than 200,000 albums in the first week since
Kara's
Super Girl in 2011. Twice became the first female K-pop act to hold a Japanese dome tour with
Twice Dome Tour 2019 "#Dreamday", held from March to April 2019. The tour garnered a total audience of 220,000 during five shows in
Osaka, Tokyo and
Nagoya, with tickets selling out within one minute. On April 22, they released their seventh EP
Fancy You. The music video for "
Fancy", which garnered over 42.1 million views in a single day, also reached the seventh position in the list of YouTube's biggest debuts during the first 24 hours. Recording 314,323 copies sold on April 25, the release of
Fancy You saw Twice exceeding a total of over 3.75 million album copies sold from their twelve Korean releases. Following the release of the album, the group embarked on their first world tour titled "
Twicelights" which was first held at a sold-out KSPO Dome in Seoul on May 25–26. Twicelights marked the group's first solo concert tour held in the United States, with the North American leg of their tour recording over 41,000 people in attendance. On June 12, Twice released two Japanese digital singles, "
Happy Happy" and "
Breakthrough". On the release day of the digital singles, "Happy Happy" was also released physically, followed by "Breakthrough" a week later. Both singles received a platinum certification from the RIAJ. They staged twelve concerts in seven Japanese cities from October 2019 to February 2020. Twice released their eighth EP,
Feel Special, on September 23, along with the music video for the
lead single of the same name produced by Park Jin-young. The single scored the group's second number one entry on the
Billboard World Digital Song Sales chart. "Feel Special" also increased Twice's popularity across North America, as the single debuted on the
Canadian Hot 100 at number 82. The group's first entry made Twice the third K-pop girl group and ninth K-pop act to appear on this chart. Recording sales of over 151,000 copies on September 30, Twice broke their own first-week album sales record with
Feel Special. Twice released their second Japanese studio album
&Twice on November 20, which included the group's earlier released singles "Happy Happy" and "Breakthrough". The album's lead single "
Fake & True" was pre-released as a digital single on October 18.
&Twice debuted at number 1 on the daily ranking of the Oricon Albums Chart with 80,563 copies sold, before going on to top the weekly Oricon Albums Chart with 124,197 copies sold. In 2019, Twice sold over one million albums on Gaon, achieving this feat for the third consecutive year. In Japan, Twice surpassed 5 billion
yen worth of record sales in 2019. The group was the bestselling foreign artist and ranked fourth overall in the Artist Sales category of the 52nd
Oricon Annual Ranking.
2020: US promotions, More and More, and Eyes Wide Open In October 2019, JYP Entertainment announced that the group has added two stops to their world tour "Twicelights" at the
Tokyo Dome. The additional concerts were initially scheduled to be held on March 3–4, 2020, with tickets being sold out within three minutes. However, due to concerns regarding the
COVID-19 pandemic, the Tokyo concerts were postponed and scheduled on April 15–16, but was eventually canceled altogether. An encore of the tour called the "Twicelights World Tour Finale" was also initially set to be held in
Seoul on March 7 and 8, 2020 at the
KSPO Dome but was eventually canceled due to the COVID-19 pandemic. On February 24, it was announced that the group had signed with
Republic Records for promotion in the United States as part of JYP Entertainment's partnership with the label. The documentary series
Twice: Seize the Light first premiered on April 29 through YouTube Originals, which features nine episodes that follow the group's members throughout their journey as trainees to their first world tour "Twicelights". Their ninth Korean EP,
More & More, was released on June 1 with a lead single of
the same name. A month after its release, the EP recorded over 563,000 sales on
Gaon, making it not only Twice's bestselling album to date but also setting a record for having the highest sales volume for a girl group in Gaon Chart history. The EP debuted at number 200 on the
Billboard 200, making Twice the fifth South Korean girl group to enter the chart, after
Girls' Generation-TTS,
Girls' Generation,
2NE1 and
Blackpink. Twice also entered the
Billboard Artist 100 for the first time, debuting at number 96. On July 8, Twice released their sixth Japanese single, "
Fanfare", which earned a platinum certification from the RIAJ. On September 16, Twice released their third Japanese compilation album
#Twice3, which became their seventh number 1 album on the Oricon Albums Chart, making Twice the second foreign female artist to achieve the feat following South Korean singer
BoA. The group released their second Korean studio album,
Eyes Wide Open, on October 26 with the lead single titled "
I Can't Stop Me". Two months later after the release of
Eyes Wide Open, the album debuted at number 72 on the US
Billboard 200, marking the group's highest entry on the chart surpassing
More & More, as well as making Twice only the third K-pop girl group to break within the top 100 of the chart, after 2NE1 and Blackpink. Twice then collaborated with the virtual girl group
K/DA, with members Nayeon, Sana, Jihyo, and Chaeyoung being featured on the song "I'll Show You" as part of K/DA's first EP
All Out released on November 6. The group's four members performed the song alongside American singer-songwriters
Bekuh Boom and Annika Wells. Following this, Twice released their seventh Japanese single titled "
Better" on November 11 for digital download and streaming, featuring "Scorpion" as a B-side, and was then released physically on November 18. The single debuted at number 3 on the
Billboard Japan Hot 100 recording 93,548 unit sales on November 16–22. The group then made their US television debut with their appearance on the "#PlayAtHome" series of
The Late Show with Stephen Colbert on November 30, performing their song "I Can't Stop Me". On December 1, it was reported that Twice had reached cumulative sales of over 5.81 million albums on Gaon. Taking into consideration the group's sales in Japan, Twice had exceeded 10 million album copies sold in both countries. During their appearance at the
2020 Mnet Asian Music Awards on December 6, Twice gave a surprise performance of their unreleased track titled "
Cry for Me" which was described by the group as a present for their fans, and after high demand, the song was officially released as a digital single on December 18. The song debuted atop the
Billboard World Digital Song Sales Chart on the chart dated January 2, 2021, and also became the group's third entry on the
Billboard Global Excluding US Chart debuting at #122.
2021–2022: International expansion and fourth world tour, "III" in Inglewood, California on February 15, 2022 On January 28, 2021, Twice made an appearance on the
Time 100 Talks series held by
Time magazine via livestream broadcast, with the group delivering a special performance of their track "Depend On You" from their
Eyes Wide Open album. On March 6, the group held their second online concert titled "Twice in Wonderland", which was first announced on January 14. The concert was held in partnership with
NTT Docomo and was broadcast using various technologies including AR (augmented reality) and MR (mixed reality). At the end of their online concert, Twice announced the release of their upcoming Japanese single "
Kura Kura" to be slated on May 12. "Kura Kura" was pre-released on online streaming platforms on April 20. Its music video was also released on the same date. On April 28, Twice appeared on
The Kelly Clarkson Show with a performance of their single "Cry for Me". The group's tenth Korean EP,
Taste of Love, was released on June 11. "
Alcohol-Free", the EP's lead single, was pre-released on June 9, along with its music video. After the release of the music video, the number of YouTube views exceeded 20 million in just 24 hours. In the week ending June 17,
Taste of Love debuted at number 6 on the
Billboard 200, becoming Twice's first top 10 album in the United States with 46,000 album-equivalent units earned. Of that sum, the EP recorded 43,000 physical sales, making it the best selling album in the US for the week. With this, Twice became the first female Korean act to chart an EP within the top ten of the
Billboard 200, and just the second female Korean act to have a top 10 album in the chart. On July 28, the group released their third Japanese studio album,
Perfect World, which includes the lead single
of the same name. The group released their first official all-English single, "
The Feels", on October 1. At the end of the single's music video, their third Korean studio album (sixth overall) and fourth world tour were teased. On October 11, "The Feels" debuted at number 83 on the
Billboard Hot 100, marking the group's first appearance on the chart. The song also made its way to the
UK Singles Chart, where it peaked at number 80. The group's third Korean studio album,
Formula of Love: O+T=<3, was released on November 12 with its lead single, "
Scientist". The album peaked at number 3 on the
Billboard 200, breaking
Taste of Loves record. On November 15, the group announced five initial North American tour dates of their fourth world tour, "
III". They embarked on the tour with a two-day concert in Seoul on December 25–26. On December 3, Twice pre-released their ninth Japanese single, "
Doughnut", with an accompanying music video. It was physically released on December 15 in Japan. On March 16, 2022, they released their fourth Japanese compilation album
#Twice4, which became their eighth number 1 album on the Oricon Albums Chart, making Twice the first foreign female artist to achieve this feat. With the successful completion of their seven-date U.S. leg of the "III" World Tour which concluded on February 27, 2022, Twice became the first female K-pop act to hold two separate arena tours in the world's biggest music market, bringing out an audience of approximately 100,000 people. Originally, only one date for Los Angeles and New York was announced, but second shows were quickly added to both cities added due to high demand after the sellout. Following the success of their US tour, Twice announced an encore concert at the
Banc of California Stadium in Los Angeles, making them the first female K-pop group to headline a stadium concert in the United States. Initially announcing only one date for May 14, the group decided to hold an additional performance on May 15 following high demand. In addition, the group was scheduled to hold their Tokyo Dome concert in Japan for two days on April 23 and 24, but as the tickets were sold out at the same time as the opening sale, they added a performance on the 25th. With three sold-out dates at the Tokyo Dome, Twice became the first K-pop girl group and the second girl group overall (following
AKB48) to hold a three-day concert at the said venue.
2022–2024: Contract renewal and "Ready to Be" tour during their
Ready to Be World Tour On July 12, 2022, all members of Twice renewed their contracts with JYP Entertainment. The group's fourth Japanese studio album,
Celebrate, was released on July 27 to commemorate the fifth anniversary of their debut in Japan. Its
lead single of the same name was pre-released as a digital single on July 15. On August 26, Twice released their eleventh Korean EP,
Between 1&2, and its lead single, "
Talk That Talk".
Between 1&2 was Twice's first album to sell one million copies, and the group surpassed 14 million cumulative album sales by the end of the year. On January 20, 2023, Twice released a pre-release English single, "
Moonlight Sunrise", ahead of their twelfth Korean EP,
Ready to Be. The EP and its lead single, "
Set Me Free", were released on March 10.
Ready to Be had 1.7 million pre-order sales and is Twice's bestselling album to date. The group embarked on their fifth world tour, "
Ready to Be", with a two-day concert in Seoul on April 15–16. On May 31, Twice released their tenth Japanese single, "
Hare Hare", which was created for their first stadium concerts in Japan. With four sold-out dates at
Yanmar Stadium Nagai and
Ajinomoto Stadium, Twice became the first K-pop girl group to hold a concert at a stadium in Japan. The North American leg of the "Ready to Be" World Tour concluded on July 9, and included sold-out concerts at
SoFi Stadium and
MetLife Stadium, a first for any K-pop girl group. They released the single "Dance Again", also featured in their television commercial for
FamilyMart in Japan, on December 12. On February 2, 2024, Twice released the single "
I Got You". The song serves as the pre-release single from their thirteenth Korean EP,
With You-th, which was released on February 23 along with the lead single "
One Spark". The group released their fifth Japanese studio album,
Dive, on July 17. That same month, they concluded the "Ready to Be" World Tour with a series of special concerts in Japan, becoming the first foreign female artist to headline a concert at
Nissan Stadium. and 1.5 million attendees in total. On October 20, Twice held a fan meeting titled "Home 9round" to commemorate the ninth anniversary of their debut. During the event, they performed the unreleased track "Sweetest Obsession" and announced their fourteenth EP,
Strategy, which was released on December 6. On October 25, Twice was featured on a remix of
Megan Thee Stallion's "
Mamushi". In turn, Megan Thee Stallion featured on
Strategys lead single, "
Strategy". On November 21, Twice became the first K-pop artist to headline
Amazon Music Live, with their performance having the most unique viewers of any
Amazon Music production to date on both
Twitch and
Prime Video. They released "The Wish", their second single to be featured in a FamilyMart television commercial, on December 16.
2025–present: This Is For in January 2026 In April 2025, Twice opened all six shows of
Coldplay's
Music of the Spheres World Tour in Seoul as the special guest. They also joined Coldplay on stage to perform a new version of "
We Pray", which was released on April 17. Twice released their fifth Japanese compilation album
#Twice5 on May 14. Members Jeongyeon, Jihyo and Chaeyoung performed the
end credits version of "
Takedown" for the
Netflix film
KPop Demon Hunters, released on June 20. On July 11, Twice released their fourth Korean studio album,
This Is For, and its lead single
of the same name. In support of the album, they embarked on the
This Is For World Tour with a two-day concert in Incheon on July 19–20. On August 2, Twice became the first K-pop girl group to headline the
Lollapalooza music festival in Chicago. They released their sixth Japanese studio album,
Enemy, on August 27. To commemorate the tenth anniversary of their debut, Twice released the album
Ten: The Story Goes On and its lead single "Me+You" on October 10. Members Nayeon, Jihyo, Momo, and Tzuyu headlined the
Victoria's Secret Fashion Show 2025 on October 15. The group also released the 10th anniversary documentary film
One in a Mill10n on October 20. ==Artistry==