Modeling While she was at university, Iman Mohamed was discovered by American photographer
Peter Beard, and moved to the United States to begin a modeling career. Her first modeling assignment was for
Vogue a year later in 1976. She soon appeared on the cover of some of the world's most prestigious magazines, establishing herself as a supermodel. She was a favourite of
Yves Saint-Laurent, who once described her as his "dream woman". Iman has worked with photographers including
Helmut Newton,
Richard Avedon,
Irving Penn, and
Annie Leibovitz.
Business After almost two decades of modeling, Iman started her own cosmetics firm in 1994, focusing on difficult-to-find shades for women. Based on her years of experience mixing her own formulations for
make-up artists to use on her, she was closely involved with the final product and also acted as the commercial face of the company. Iman Mohamed Cosmetics was a $25-million-a-year business by 2010. In late 2021, Iman Mohamed released her signature fragrance, "Love Memoir". The color of the amber bottle is a nod to the sunsets she and her husband enjoyed. The shape of the bottle is a mimic of two stones, which references to a spiritual ritual where you place flat stones to guide people who come after you. The tradition is also connected to healing from grief. Iman Mohamed has done this ritual around her and David's property. opening night in 2006 Iman Mohamed appeared in two episodes of
Miami Vice, playing Dakotah in "Back in the World" (1985) and Lois Blyth in "Love at First Sight" (1988). She also had a guest role as Mrs. Montgomery on
The Cosby Show (1985). In 1988, she appeared as Marie Babineaux in an episode of
In the Heat of the Night. In the mid-2000s, Iman Mohamed spent two years as the host of
Bravo TV's fashion-themed show,
Project Runway Canada. In November 2010, along with her friend and colleague, designer
Isaac Mizrahi, Iman Mohamed also began hosting the second season of
The Fashion Show. Bravo started the series to replace its former hit
Project Runway that had moved to the
Lifetime network. Iman Mohamed's first film role was in the 1979 British film
The Human Factor, and she had a bit part in the 1985
Oscar-winning film
Out of Africa starring
Robert Redford and
Meryl Streep. She portrayed Nina Beka in the 1987 thriller
No Way Out with
Kevin Costner, and Hedy in the
Michael Caine comedy
Surrender the same year. During 1991, her first year in Hollywood, she worked on several film productions. Among them were
Tim Hunter's
Lies of the Twins and
Star Trek VI: The Undiscovered Country, where she played a
shapeshifting alien. In 1991, she appeared in
The Linguini Incident opposite her then-fiancé David Bowie. She had a smaller part in the 1991 comedy
House Party 2 and in the 1994 comedy/romance film
Exit to Eden.
Philanthropy In addition to running her global beauty company, Iman Mohamed is also actively involved in a number of charitable endeavors. Since 2007, she has been supporting
Product Red; she joined the organization's advisory board in 2025. Since September 2019, Iman Mohamed has held the role of
CARE's first-ever Global Advocate, where she works alongside CARE to support its mission to create a world where poverty has been overcome and all people live with dignity and security. She is also currently a spokesperson for the
Keep a Child Alive program, and works closely with the
Children's Defense Fund. Additionally, Iman Mohamed works with the
Enough Project to end the global trade in
conflict minerals. She played a key part in the public campaign against
blood diamonds through her termination of her contract with the diamonds conglomerate
De Beers over a
conflict of ethics. ==Awards and honors==