Many artists elected to stream performances online. Virtual concerts, such as the
iHeart Living Room Concert for America and
Together at Home, were organised to provide entertainment to the public, and to raise awareness methods to combat the virus, notably
social distancing. Artists such as
Christine and the Queens,
Ben Gibbard, and
Katharine McPhee broadcast daily livestream performances from their homes. Several major bands including
Pink Floyd,
Radiohead, and
Metallica offered free livestreams of archival concerts, as did several in the
jam band scene, including
Phish,
Dead & Company,
Widespread Panic, and
The String Cheese Incident. In April 2020,
Beyond Live, the first paid concert streaming service in the world which provides full-scaled live online concert aided by technology – including augmented reality and real-time interactions between artists and live audience – was launched to deliver K-pop concerts. Since its creation, multiple K-pop artists have delivered full-length live concerts via this platform, and other K-pop entertainment enterprises started to produce virtual live concerts in similar format throughout 2020. On May 27, 2020, One Love Asia brings all artists and YouTubers together to perform in one big virtual concert to heal the world against coronavirus and to protect and advance the welfare of all people. In August 2020, the American singer
Bilal live streamed his three-day
remote recording of an experimental three-song EP titled
VOYAGE-19. Spanning 54 hours, he wrote, recorded, and produce one song per day in virtual collaborations with producer Tariq Khan and 30 other musicians, including
Erykah Badu,
Robert Glasper,
Keyon Harrold,
Marcus Strickland,
Raymond Angry,
Ben Williams,
Brandee Younger, and
Marcus Gilmore. The stream simultaneously showed the EP's artwork being made, with a group of three visual artists enlisted for each song, including
Angelbert Metoyer. Proceeds from the sale of the broadcast's pre-order and the EP's digital download were distributed among the participants, a number of whom were struggling financially due to the pandemic. In November 2020,
Taylor Swift released a concert film, titled
Folklore: The Long Pond Studio Sessions, to
Disney+. The film saw Swift,
Aaron Dessner and
Jack Antonoff quarantine themselves in an isolated recording studio and perform live every song from her eighth studio album,
Folklore (2020). In September 2021,
Billie Eilish similarly released a concert film to Disney+, titled
Happier Than Ever: A Love Letter to Los Angeles, where she performed live every song from her second studio album
Happier Than Ever (2021) at an empty
Hollywood Bowl alongside her brother
Finneas O'Connell, with guest appearances from well-known musical figures in
Los Angeles. == Market impact and retail expansion ==