Sure! got his initial start when he performed at the 1987
Sony Innovators Award, an annual talent showcase that awarded people who showed promising talent. Music producer
Quincy Jones handpicked Sure! as the first winner of the contest. Warner Bros. Vice President of black music
Benny Medina offered Sure! a recording contract to record his debut. Sure! got his start in the music industry singing background vocals on
Heavy D. & The Boyz' 1987 debut
Living Large. He appeared on the song "Dedication" as well as the singles "Don't You Know" and "Moneyearnin' Mount Vernon" due to being childhood friends with group member
Edward "Eddie F" Ferrell. That friendship lead to him meeting
Andre Harrell, who brought Sure! into the fold at his newly established imprint Uptown Records. As a result, he enlisted West as the co-producer for his debut album. Sure! and West wrote virtually all the songs together, save for their cover of
Lori Lieberman's "Killing Me Softly" - which was popularized by singer
Roberta Flack - and "If I'm Not Your Lover". West recalls recording
In Effect Mode as lacking direction because neither he nor Sure! had any idea what they were doing. Three singles were released from
In Effect Mode: "Nite and Day", "Off On Your Own (Girl)" and "Rescue Me". Each single had music videos, all of which were directed by
Peter Nydrle. ==Reception==