The arena is a kind of "magic box", and was designed to host many different types of events beyond the Olympics. It serves as a venue for events including concerts, exhibitions, trade fairs, conferences, and various sports, such as basketball, ice hockey, curling and volleyball. Since its opening, the Pala Alpitour has become one of Italy's most booked venues for large-scale concerts. It is also the largest capacity venue in Italy for these types of events, with the allowed maximum capacities set at 15,657 for general admission center-stage concerts, and 13,347 maximum capacity for general admission end-stage concerts. In basketball, the Pala Alpitour hosted the
2008–09 EuroCup Basketball final stage, and the
2016 FIBA World Olympic Qualifying Tournament. The Palasport was due to host the 2010–11 season's
Final Four of the
EuroLeague, as announced on February 16, 2010, The mixed martial arts events
Bellator 152 and
Bellator 176 were held at Pala Alpitour on 16 April 2016 and 8 April 2017 respectively. The third and final round of the
2018 FIVB Volleyball Men's World Championship were also held at the venue. From 2021 to 2025, the Pala Alpitour will host the tennis
ATP Finals, marking the first time in history in which Italy will host the tournament.
Music . Pala Alpitour has become one of the main venues for music events in Italy. Artists such as
Bob Dylan,
Madonna,
Rihanna,
U2,
Florence and the Machine,
5 Seconds of Summer,
Lana Del Rey,
Ariana Grande,
Shakira,
Renato Zero,
Tiziano Ferro,
Il Volo,
Metallica,
Harry Styles,
Giorgia,
Elisa and
Marco Mengoni have performed in the arena. On 8 October 2021, the
European Broadcasting Union (EBU) and the Italian broadcaster
RAI announced that the venue would host the
Eurovision Song Contest 2022, following Italy's victory at the contest in
Rotterdam, Netherlands with the song "
Zitti e buoni", performed by
Måneskin. The semi-finals of the contest took place on 10 and 12 May, and the grand final on 14 May. It was the first time that Turin hosted the contest and the third time that Italy has hosted the contest overall, with the last being in
Rome in . ==See also==