Choice theory formally represents consumers by a
preference relation, and use this representation to derive indifference curves showing combinations of equal preference to the consumer.
Preference relations Let :A\; be a set of mutually exclusive alternatives among which a consumer can choose. :a\; and b\; be generic elements of A\;. In the language of the example above, the set A\; is made of combinations of apples and bananas. The symbol a\; is one such combination, such as 1 apple and 4 bananas and b\; is another combination such as 2 apples and 2 bananas. A preference relation, denoted \succeq, is a
binary relation define on the set A\;. The statement :a\succeq b\; is described as 'a\; is weakly preferred to b\;.' That is, a\; is at least as good as b\; (in preference satisfaction). The statement :a\sim b\; is described as 'a\; is weakly preferred to b\;, and b\; is weakly preferred to a\;.' That is, one is
indifferent to the choice of a\; or b\;, meaning not that they are unwanted but that they are equally good in satisfying preferences. The statement :a\succ b\; is described as 'a\; is weakly preferred to b\;, but b\; is not weakly preferred to a\;.' One says that 'a\; is strictly preferred to b\;.' The preference relation \succeq is
complete if all pairs a,b\; can be ranked. The relation is a
transitive relation if whenever a\succeq b\; and b\succeq c,\; then a\succeq c\;. For any element a \in A\;, the corresponding indifference curve, \mathcal{C}_a is made up of all elements of A\; which are indifferent to a. Formally, \mathcal{C}_a=\{b \in A:b \sim a\}.
Formal link to utility theory In the example above, an element a\; of the set A\; is made of two numbers: The number of apples, call it x,\; and the number of bananas, call it y.\; In
utility theory, the
utility function of an
agent is a function that ranks
all pairs of consumption bundles by order of preference (
completeness) such that any set of three or more bundles forms a
transitive relation. This means that for each bundle \left(x,y\right) there is a unique relation, U\left(x,y\right), representing the
utility (satisfaction) relation associated with \left(x,y\right). The relation \left(x,y\right)\to U\left(x,y\right) is called the
utility function. The
range of the function is a set of
real numbers. The actual values of the function have no importance. Only the ranking of those values has content for the theory. More precisely, if U(x,y)\geq U(x',y'), then the bundle \left(x,y\right) is described as at least as good as the bundle \left(x',y'\right). If U\left(x,y\right)>U\left(x',y'\right), the bundle \left(x,y\right) is described as strictly preferred to the bundle \left(x',y'\right). Consider a particular bundle \left(x_0,y_0\right) and take the
total derivative of U\left(x,y\right) about this point: :dU\left(x_0,y_0\right)=U_1\left(x_0,y_0\right)dx+U_2\left(x_0,y_0\right)dy or,
without loss of generality, :\frac{dU\left(x_0,y_0\right)}{dx}= U_1(x_0,y_0).1+ U_2(x_0,y_0)\frac{dy}{dx}
(Eq. 1) where U_1\left(x,y\right) is the partial derivative of U\left(x,y\right) with respect to its first argument, evaluated at \left(x,y\right). (Likewise for U_2\left(x,y\right).) The indifference curve through \left(x_0,y_0\right) must deliver at each bundle on the curve the same utility level as bundle \left(x_0,y_0\right). That is, when preferences are represented by a utility function, the indifference curves are the
level curves of the utility function. Therefore, if one is to change the quantity of x\, by dx\,, without moving off the indifference curve, one must also change the quantity of y\, by an amount dy\, such that, in the end, there is no change in
U: :\frac{dU\left(x_0,y_0\right)}{dx}= 0, or, substituting
0 into
(Eq. 1) above to solve for
dy/dx: :\frac{dU\left(x_0,y_0\right)}{dx} = 0\Leftrightarrow\frac{dy}{dx}=-\frac{U_1(x_0,y_0)}{U_2(x_0,y_0)}. Thus, the ratio of marginal utilities gives the absolute value of the
slope of the indifference curve at point \left(x_0,y_0\right). This ratio is called the
marginal rate of substitution between x\, and y\,.
Examples Linear utility If the utility function is of the form U\left(x,y\right)=\alpha x+\beta y then the marginal utility of x\, is U_1\left(x,y\right)=\alpha and the marginal utility of y\, is U_2\left(x,y\right)=\beta. The slope of the indifference curve is, therefore, :\frac{dx}{dy}=-\frac{\beta}{\alpha}. Observe that the slope does not depend on x\, or y\,: the indifference curves are straight lines.
Cobb–Douglas utility A class of utility functions known as Cobb-Douglas utility functions are very commonly used in economics for two reasons: 1. They represent ‘well-behaved’ preferences, such as more is better and preference for variety. 2. They are very flexible and can be adjusted to fit real-world data very easily. If the utility function is of the form U\left(x,y\right)=x^\alpha y^{1-\alpha} the marginal utility of x\, is U_1\left(x,y\right)=\alpha \left(x/y\right)^{\alpha-1} and the marginal utility of y\, is U_2\left(x,y\right)=(1-\alpha) \left(x/y\right)^{\alpha}.Where \alpha. The
slope of the indifference curve, and therefore the negative of the
marginal rate of substitution, is then :\frac{dx}{dy}=-\frac{1-\alpha}{\alpha}\left(\frac{x}{y}\right).
CES utility A general CES (
Constant Elasticity of Substitution) form is :U(x,y)=\left(\alpha x^\rho +(1-\alpha)y^\rho\right)^{1/\rho} where \alpha\in(0,1) and \rho\leq 1. (The
Cobb–Douglas is a special case of the CES utility, with \rho\rightarrow 0\,.) The marginal utilities are given by :U_1(x,y)=\alpha \left(\alpha x^\rho +(1-\alpha)y^\rho\right)^{\left(1/\rho\right)-1} x^{\rho-1} and :U_2(x,y)=(1-\alpha)\left(\alpha x^\rho +(1-\alpha)y^\rho\right)^{\left(1/\rho\right)-1} y^{\rho-1}. Therefore, along an indifference curve, :\frac{dx}{dy}=-\frac{1-\alpha}{\alpha}\left(\frac{x}{y}\right)^{1-\rho}. These examples might be useful for
modelling individual or
aggregate demand.
Biology As used in
biology, the indifference curve is a model for how animals 'decide' whether to perform a particular behavior, based on changes in two variables which can increase in intensity, one along the x-axis and the other along the y-axis. For example, the x-axis may measure the quantity of food available while the y-axis measures the risk involved in obtaining it. The indifference curve is drawn to predict the animal's behavior at various levels of risk and food availability. == Criticisms ==