Madison is an influencer who has been using her vacation in
Thailand as a way to promote herself and several advertisers online. The reality is that Madison spends most of her time in her hotel drinking and getting new products and upset that her boyfriend, Ryan, did not come with her. Madison is befriended by CW, a young woman with a birthmark under her right eye, who takes her on a tour of hotspots. They return to find that someone had broken into Madison's room and stolen her passport. CW suggests that Madison extend her vacation while waiting for a replacement. She agrees, and CW takes Madison to an island, where she abandons the influencer; she did the same with other women. CW then returns so that she can enjoy living Madison's lifestyle, with Madison's social media accounts and freedom to deepfake herself into manipulated videos and voice recordings for posts. She then decides to approach another influencer, Jessica, who bases her brand off teamwork and friendship. Using her same MO, CW gains her trust, especially when, the night after, CW breaks into Jessica's room to make it seem her passport is missing. The two women later travel back to a house where Madison and CW spent the night before the latter left Madison stranded. Apparently, the house was Madison's, but paid for by Ryan, who is now at the house, waiting for Madison, as he had been hoping to surprise her with a proposal. CW lies and says that Madison allowed her to stay. Jessica becomes more suspicious as they tour, making connections about how similar both Jessica's and Madison's friendship with CW were. She attempts to leave and confronts CW, who stabs her with her
high-heeled shoe. CW then proceeds to trick Ryan into believing that Madison broke up with him and began sleeping with other men. Ryan reminisces and begins investigating his suspicions. The lies are disproven, and Ryan discovers that CW abducted Madison and had been impersonating her, taking advantage from the fact that, since online friends aren't really close to you, no one would know you died. He tries to force CW to take him to Madison, but CW murders him and posts lies about him online using Madison's account. CW then returns to the island to dump the bodies, in the process discovering that Madison is still alive. Madison manages to overcome CW while she is searching for the influencer and steals the boat, which she rides back to civilization. CW watches Madison ride off with a smile. == Cast ==