Inland was founded by the three sons of
Carl Schraubstadter, one of the owners of the
Central Type Foundry which had shut down upon being sold to
American Type Founders (ATF) in 1892. William A. Schraubstadter had been superintendent of the old foundry and, not being offered a similar position in the consolidation, founded Inland with his two brothers, Oswald and Carl Jr. At first the foundry sold type made by the
Keystone Type Foundry and the
Great Western Type Foundry, but soon enough was cutting and casting faces of their own. All three brothers were familiar with the foundry business and quite soon the firm began making type that was "state of the art," being point-set and having a common base-line for all faces of the same body size. This last feature was a recent innovation and, as Inland had no back stock of non-linging faces, they advertised this heavily as "Standard Line Type." Two magazines,
Practical Printer and ''Printers' Wit & Humor'' were published by the firm in order to showcase their type. In 1897 Inland bought out the Western Engravers' Supply Company of St. Louis. In 1911 the brothers sold the foundry to ATF, which divided the matrices between their own facility in
Jersey City and that of their subsidiary
Barnhart Brothers & Spindler in
Chicago. While the other two brothers simply retired, Oswald Schraubstadter worked for ATF for many years. Inland was arguably the most successful American type foundry, certainly the most successful of its day. Several factors were responsible for this including the experience and capability of the Schraubstadter brothers, a well designed high-quality product, an aggressive program of direct mail advertising, and reduced transport costs due to both the closeness of lead mines and the concentration of the printing industry in the Midwest and Tennessee. Another factor in their success might have been widespread resentment among printers of the "type trust," represented by ATF. ==Typefaces==