Ownership and funding INS Land was founded by Chinese businessman and investor
Dino Ying in June 2023. Ying is also the co-founder and chairman of esports organisation
Hero Esports, whose key stakeholders include
Tencent and Saudi government-owned
Savvy Games Group. Not accounting for the property purchase price, the renovation and construction costs associated with the creation of INS Land were more than US$100 million, part of which was personally funded by Ying. The complex has been dubbed as a “
Disneyland for adults” on the Chinese social media platform
Xiaohongshu, aka. Rednote, and the concept for the space was to be "for young people to have fun,” according to the founder, Ying.
Esports Events In addition to monthly events, the complex's esports arena hosted the group stage draw of the 2023
Honor of Kings International Championship and is expected to host more international events in future. The venue also hosted the launch ceremony of Hero Esport’s inaugural Asian Championship League (ACL) in September 2024. ACL is Asia’s first multi-title esports tournament and will have a prize pool of $2 million USD. The launch of INS Land preceded strong growth in the esports industry. Industry revenue grew by 4.6% in 2024, up to $3.8 billion USD, following a 1.3% decline in 2023.
Venues Since opening in 2023, INS Land has hosted nightclubs, restaurants, music venues, a comedy club, a cocktail lounge, and a Chinese karaoke bar, in addition to its core esports arena. Cocktail bar Sober Company opened a venue in INS in 2023 after closing their previous premises 16 months prior. Upmarket club La Fin, on level 6 of INS, has been attended by Hong Kong singer-songwriter and
Got7 member
Jackson Wang. Other spaces include electronic music venues RADI and Dirty House and live music space KEZEE. == See also ==