Inside (Stiltskin song)

In 1994, Levi Strauss & Co. hired musician Peter Lawlor to create an original song that they would use in a forthcoming television advertisement for the company's 501 Jeans. Lawlor needed a vocalist, so after several auditions, he hired Stilskin's eventual lead singer, Ray Wilson. Wilson sang on the track while Lawlor played all the instruments. The lyrics also reference the trolley problem, particularly with the line "Fat man starts to fall". ==Levi's advert==

The black and white advert, titled "Creek" and directed by Vaughan Arnell, is set in America during the late 1800s and features an Amish family having a picnic in Yosemite National Park. Later, the family's two daughters run into a nearby forest, where they discover a lake with a toned man washing himself. One of the daughters finds a pair of trousers on the bank, and assuming it to be the man's, the two watch as he emerges from the lake, but he is wearing a pair of Levi's 501 Shrink to Fit Jeans. Puzzled, the girls look around and notice an elderly man swim into sight. Realising the ordinary jeans belong to the old man, they run off and watch from behind a tree as the Levi's Jeans owner, fully clothed, walks to his horse. The ad ends with the message, "In 1873, Levi's Jeans only came shrink-to-fit". The advert was highly praised. Bartle Bogle Hegarty founders John Hegarty and Nigel Bogle consider the ad "perfect" and one of their favourites, with Hegarty deeming it "impossible to improve" and calling the "anachronistic" riff of "Inside" a superb compliment to the clip. In the wake of the ad's positive reception, Lawlor decided to form the band Stiltskin, recruiting drummer Ross McFarlane and bassist James Finnigan, and release "Inside" as a single. ==Release and reception==

"Inside" was released as a single on 25 April 1994 in the United Kingdom. "Inside" went on to spend 11 more weeks in the top 100 and was the UK's 23rd-highest-selling single of 1994. The song eventually peaked at number 40 on 19 March 1995 and spent a total of six weeks in the top 50. Stiltskin did not obtain another significant hit, thus labelling them a one-hit wonder. ==Track listings==

• UK 7-inch and cassette single :A. "Inside" – 4:23 :B. "America" – 3:14 • UK CD single • "Inside" – 4:23 • "America" – 3:14 • "Inside" (extended) – 5:09 • European CD single • "Inside" – 4:23 • "Inside" (extended) – 5:09 ==Personnel==

Credits are adapted from the UK 7-inch single liner notes. Stiltskin • Ray Wilson – vocals • Peter Lawlor – all instruments • James Finnigan • Ross McFarlane Others • The Ambrosian Singers – choir • Tessa – backing vocals • Turner Duckworth – sleeve design • D2 – sleeve layout ==Charts==

Weekly charts Year-end charts ==Certifications==