Disciplines and fields with an interest in integrity include
philosophy of action, philosophy of
medicine,
mathematics, the
mind,
cognition,
consciousness,
materials science,
structural engineering, and
politics. Popular psychology identifies personal integrity, professional integrity, artistic integrity, and intellectual integrity. For example, to behave with scientific integrity, a scientific investigation shouldn't determine the outcome in advance of the actual results. As an example of a breach of this principle,
Public Health England, a UK Government agency, stated that they upheld a line of government policy in advance of the outcome of a study that they had commissioned. The concept of integrity may also feature in
business contexts that go beyond the issues of employee/employer honesty and ethical behavior, notably in marketing or branding contexts. Brand "integrity" gives a company's brand a consistent, unambiguous position in the mind of their audience. This is established for example via consistent messaging and a set of graphics standards to maintain visual integrity in
marketing communications. Kaptein and Wempe developed a theory of corporate integrity that includes criteria for businesses dealing with moral dilemmas. Another use of the term "integrity" appears in
Michael Jensen's and
Werner Erhard's paper, "Integrity: A Positive Model that Incorporates the Normative Phenomena of Morality, Ethics, and Legality". The authors model integrity as the state of being whole and complete, unbroken, unimpaired, sound, and in perfect condition. They posit a model of integrity that provides access to increased performance for individuals, groups, organizations, and societies. Their model "reveals the causal link between integrity and increased performance, quality of life, and value-creation for all entities, and provides access to that causal link." According to Muel Kaptein, integrity is not a one-dimensional concept. In his book he presents a multifaceted perspective of integrity. Integrity relates, for example, to compliance to the rules as well as to social expectations, to morality as well as to ethics, and to actions as well as to attitude. Electronic signals are said to have integrity when there is no corruption of information between one domain and another, such as from a disk drive to a computer display. Such integrity is a fundamental principle of
information assurance. Corrupted information is
untrustworthy; uncorrupted information is of value. == See also ==