iOS 10 allowed developers to buy advertisement spots in the
App Store when users search for content. It also brought back the "Categories" section, which replaced the "Explore" section introduced in
iOS 8. In iOS 10.3, developers gained the ability to respond to user reviews, and "Helpful" and "Not Helpful" review labels appeared. Live Photos could be taken with filters (previously only available for still photos). In iOS 10.1, the
iPhone 7 Plus received a new depth of field portrait camera mode, using both the wide-angle and telephoto lenses on the phone to "create shallow depth of field portrait photos with blurred backgrounds". The
Clock app began to employ a dark theme. A new "Bedtime" feature reminded the user when to go to bed to get the desired amount of sleep. There was also a new stopwatch face, accessed by swiping to the left. The app also allows the user to add and remove contacts from the Favorite Contacts list. A "Scenes" panel allowed many devices to be controlled at once to fit a mood or setting. Users could dismiss the message to unsubscribe for a particular mailing list by tapping the "X" at the top right corner, preventing the Mail app from displaying the unsubscribe button for that mailing list again later. Apple added back support for
HTML5 video in Mail, which was previously stopped in
iOS 8. Mail could filter messages, either by unread/read, or by categories. iOS 10 also changed how email
threading works, by placing the oldest email at the top by default. An option in Settings let users revert to the previous threading system with the most recent message on top. Additionally, the new threaded conversations allowed users to tap a message to see a scrollable stream of messages inside the thread. A marker could be automatically placed to indicate the user's parked car. The marker could also tell the user when they last parked their car, and a Notes field allowed the user to enter information, such as parking garage number, in the app. The app began to help users find the nearest gas station, fast-food restaurant or coffee shop, by swiping up from the bottom of the screen. Maps also estimated how long the detour will take. Users can add third-party extensions to the Maps app, which enable additional functionality, such as a restaurant-booking extension can help the user reserve a table from inside the Maps app. The app displays the current
temperature and weather conditions in the bottom right corner. In iOS 10.3, the app also allows the user to see a weather forecast by using 3D Touch on the current temperature.
Messages The
Messages app incorporates its own App Store, which lets users download third-party iMessage apps that can be accessed within iMessage conversations. Users can use them to send
stickers, play games or send
rich content, such as media previews, to recipients. The Messages App Store has three navigation fields: Featured, Categories, and Manage. The app has been updated to include many visual effects. Chat bubbles, for example, can be sent with a "loud" or "gentle" animation that the recipient sees upon receiving. "Invisible ink" effect obscures the message until the recipient swipes across it. Full-screen effects like balloons, confetti or fireworks can be sent. There is also support for interactions similar to the Apple Watch, such as sending quick sketches and recording and sending the user's heartbeat. In order to use the screen and bubble effects, the Reduce Motion setting needs to be turned off. Messages now allows users to send handwritten notes. This is done by turning the device to landscape mode for iPhones (landscape or portrait for
iPad users) and then tapping the handwriting squiggle. The Messages app automatically saves recently used notes, to make it easier to send them again. A handwritten message can be deleted in the same way an app is deleted; by holding down on the message and pressing Delete. The message can also be saved as a picture file. New
emojis have been added, as well as additional features related to emoji. Emojis appear 3x bigger if messages are sent with up to three emojis and no text, the keyboard can now predict emojis to use, and an emoji replacement feature attempts to match words in messages and replace them with emojis of the same meaning. Since the
Game Center app has been removed, Messages now handles actions such as inviting friends to a game.
Read receipts can now be turned on or off for individual contacts rather than for all contacts. Tapbacks have been added, allowing users to react to messages with love, like, dislike, laugh, emphasize, or question.
Music The Music app has been redesigned, with an emphasis placed on usability. The "For You" section has been reorganized, with a playlist offering daily music recommendations. The "New" tab has been renamed "Browse". A new tab for music that has been downloaded called "Downloaded Music" has been added. Lyrics are viewable for songs in-app in iOS 10. The "Search" tab includes recent and trending searches. An "Optimized Storage" option removes downloaded music that the user hasn't played in a while.
News The
News app, taking cues from the Music layout, has been redesigned to incorporate bold headings and a newspaper-esque layout in the redesigned "For You" tab. News also features support for subscriptions and provides notifications for breaking news.
Notes Notes now has a collaboration feature. This allows users to share a note and collaborate with other users, who can add and remove text from a note. Users tap a "round yellow badge with a person and a plus sign" and can then send invitations through text, email, or by link.
Photos Apple added
deep learning capabilities for sorting and searching in the Photos app. A new "Memories" feature can automatically recognize and compile related photos and create short, shareable music videos.
Local facial recognition functionality was added to bundle together pictures of certain people. iOS 10 allows users to add doodles and text on a photo, using a new "Markup" feature. If the user edits a Live Photo using Markup, the image will be turned into a still image. Live Photos can now be edited by the Photos app.
Phone The Phone app can transcribe received
visual voicemails. Siri can announce the name and phone number of incoming calls. The system can mark suspected spam callers on the call screen upon incoming calls. In the Favorites screen, users can customize what action each favorited contact will enable from a click, including call, FaceTime, SMS, or email. Users can save voicemails through
AirDrop,
iMessage,
iCloud Drive, and other apps through a share menu.
Safari Apple Pay is now available through the Safari app. There is no limit to how many tabs users can have open at the same time. On supported
iPads, Safari has a unique "Split View" for viewing two Safari browser tabs in 50/50 mode next to each other. Users can also search for keywords in specific tabs, and reopen recently closed tabs by long-pressing on the plus icon. Users can also search for items in the Bookmarks and Reading List.
TV Included in the iOS 10.2 update is a "
TV" app. The app, which is only available in the United States, offers a simple, unified experience of content from different video apps, as long as each service supports the feature. The new app replaces the Videos app found in previous iOS versions. == Developer APIs ==