Glenroe was intersected halfway through by advertisements and was very much an advertisers' medium, cushioning big brand advertisements at the peak time of Sunday evening.
Glenroe reached an even wider audience after being picked up and shown further afield on cable TV.
Glenroe, in its totality, is an advertisement in itself, for Ireland, for "Irishness" or perhaps for an Ireland that once was.
Michael Ring, politician, recently talked about an Internet TV channel –
Irish TV – which sells/promotes/advertises Ireland. Glenroe was the subject of controversy with regard to actors' rights to avail of other commercial work during their contracted periods with the broadcaster. In 1990
RTÉ prohibited soap actors from portraying their characters for advertising purposes.
The Irish Times ran an article titled "
RTÉ forbids 'soap star' ads." It read: "Actors in
RTÉ soap operas such as Glenroe and
Fair City will be prevented from portraying well-known characters... for advertising purposes this year... In effect the ban will mean that actors such as
Mick Lally and
Joe Lynch will be free to earn money from advertisements and from supermarket openings as longs as they do not portray the characters they play in the
Glenroe series." Three days previous another article stated: "the matter was resolved... The Characters are the property of
RTÉ".
Cable television – the digital dawn In 1995
RTÉ made a ten-year deal with a company called
Celtic Vision, which according to its Dundalk-born founder Robert Mathews, "should be seen as "a 24-hour 'infomercial' for all things Irish" which can boost Irish-American trade, increase the numbers of American tourists visiting Ireland and move the US vision of Ireland away from shamrocks and leprachauns towards a more realistic representation of the modern Ireland ...
The Late Late, which the company has secured as part of a 10-year deal with
RTÉ, is now a highlight of the CelticVision schedule and runs alongside Glenroe, Fair City, and a range of Gaelic sports... Mr Mathews raised $1.5 million... mainly through a number of private placings with private investors in Ireland and the United States." Through challenges garnering funding in the early days, the company was still in operation in 2000, seemingly dissolving in 2003. In 1995 in
The European, journalist David Short wrote, "Soap operas, first devised by companies such as
Procter & Gamble to sell their products, are now seen everywhere in the world... people... watching everyday people living unnaturally eventful lives - Glenroe in Ireland, Country GP in
New Zealand,
The Awakening in Singapore,
House of Christianshavn in Denmark,
Buniyaad in India and Kampos in Cyprus are other examples of the phenomenon." In 1996,
The European wrote about Nova TV, which had a wide European reach. "Europe's most watched channel proportionate to population is Nova TV, controlled by
Central European Media Enterprises of the
US. Launched two years ago it attracts half of all adult viewers in prime time, and gains a 70 percent share of the goal viewing audience compared with only 23 percent for the state rival
ČT1. Nova TV may be Europe's most watched channel, but the most popular program in Europe – again taking population into account – is the Irish soap Glenroe." In 1998
Raymond Snoddy, once senior editor of
The Times, wrote about
Tara TV (1996–2002) in
Marketing Magazine. Tara TV, which reached a United Kingdom audience, aired both
Glenroe and
Fair City. ==Documentary==