Marriott was born at Marriott Settlement (present-day
Marriott-Slaterville, Utah), the second of eight children of Hyrum Willard Marriott and Ellen Morris Marriott. As a child, "Bill", as J. Willard was called, helped to raise sugar beets and sheep on his family's farm. At age 13, Marriott raised lettuce on several
fallow acres on the farm and the harvest at summer's end brought $2,000, which Marriott gave to his father. The next year, Hyrum entrusted Marriott, his eldest son, with the sale of a herd of 3,000 sheep, sending him and the sheep unescorted by rail to San Francisco. At the age of 19 and as a participating member of
the Church of Jesus Christ of Latter-day Saints (LDS Church), he undertook a
mission for two years, being assigned to
New England. Marriott graduated from Weber College (now
Weber State University), where he served as student body president, with an associate degree in June 1923 and from the
University of Utah, where he affiliated with
Phi Delta Theta, with a bachelor's degree in June 1926. After Marriott earned his bachelor's degree, the president of Weber,
Aaron Tracy, who had assisted Marriott to enroll there by helping him make up secondary education credits missed due to the Marriott family's ranching efforts, employed him at the school in Ogden. Marriott soon felt the urge, however, to be his own boss. He heard about a cousin's A&W Root Beer franchise and, remembering his experience seeing so many people suffer through the brutal summer heat of Washington, D.C., he decided to look into a venture there. ==Business career==