In 1970, Daniels entered the Democratic
primary in the race to fill the open seat left by outgoing
liberal Republican governor
David F. Cargo, who was unable to seek a third term due to
term limits. A major issue in the election was how the
University of New Mexico should deal with anti-war protesters. Defenders of the university did so on the grounds of free speech, and opponents argued on the grounds of law and order. Daniels ran as a moderate liberal candidate, and he became the strongest defender of the
University of New Mexico throughout the campaign.
Bruce King was the other moderate liberal candidate, and he and Daniels agreed on most issues, with them both supporting the University of New Mexico. However, Daniels was more vigorous in his support, constantly advertising and emphasizing that he supported the university's position, while Bruce King mostly avoided the issue. Bruce King then went on to become Governor of New Mexico. ==Senate election==