Verma contributed to the translation and adaptation of over thirty
books into Hindi during her career as a Hindi teacher in
Nottingham. In the Eighties, she worked as the Language Coordinator at the Nottingham Language Centre. She taught Hindi professionally from 1976 to 1991 at Nottingham's Kala Niketan School. After settling in Nottingham in 1976, she began to become more involved in Hindi arts and culture, particularly in the field of
poetry. Throughout this period, her poetry and articles were published in a variety of magazines and newspapers worldwide (predominantly the UK, USA, India, and Canada). This in turn led to her poetry being accepted into several anthologies. She was featured in an article in the
Indian Council of Cultural Relations special publication गगनान्चल 1857 के 150 वर्ष पर विशेषांक अप्रैल-सितम्बर 2006 (
Gagnanchal, 1857: 150 Year Special Edition, April–September 2006) as one of the important people outside of India for promoting Hindi culture. A member of the Nottingham Asian Arts Council since 1995, she was a founder members of a poetry group for multi-lingual poets and fans of multilingual,
South Asian poetry in 2003 named Gitanjali Multilingual Literary Circle Trent (inspired by the Gitanjali group in the
West Midlands. to promote and develop multilingual poetry outside of India. She remains the chairperson of the group to this day. The group changed its name in 2011 to Kavya Rang (
Colours of Poetry). She has given talks and recitals at World
Hindi Conferences / ICOSOL conferences across the world, including
Johannesburg,
Moscow,
Alighar,
Budapest,
New York;
Toronto;
Washington DC,
Ujjain,
Delhi,
Meerut,
Lucknow,
Kurukshetra; and many other places. She presented a weekly
BBC Radio Nottingham programme 'Navrang' for several months during the 1980s. This was a dedicated programme for the local South Asian
diaspora. As a mature student, she studied for an advanced diploma in Practice Management; and a post-graduate in Service Management at
Nottingham Trent University, graduating in 1994. From 1989 to 2014, she was a practice manager at a Nottingham
NHS surgery. She has promoted and organised the Indian poetic performance art of
Kavi Sammelan, setting up regular events as since 2004. This has developed into the International Kavi Sammelan events, set up under the banner of Kavya Rang, held in her home city of Nottingham, UK, and attracting internationally renowned guests. Her story,
Gulmohar, originally published in the magazine
Pravasi Duniya, was selected to be part of the
Pravasi (diaspora) Hindi Sait BA curriculum reading list in 2015 by the
University Grants Commission (UGC). Her poem क्यों चाहूँ नया जन्म क्यों चाहहँ मोक्ष (
Why Should I Seek New Birth or Nirvana?) was included in the
Maharashtra secondary Medium / High Education Committee (महाराष्ट्र राज्य माद्यमिक व उच्च माद्यमिक शिक्षण मंडल) curriculum for 2015. She is included in the MA Hindi syllabus as a परिचय (introduction) to Pravasi writers, at
CCS University,
Meerut. In June 2016, Jai Verma was presented with the Adharshila Magazine Award, for "prominence in the field of literature" ; her writing helping Hindi become a world language. This Mahadevi Verma Samman was awarded alongside an invite to chair the meeting in
Paris. Verma was an active member of Nottingham Asian Arts Council, joining the committee in 1990, and a full board member from 2013. She was on the board of the Nottingham Festival of Words 2016, developing the festival's theme of discovering and strengthening links between Nottingham and India. She was active in arranging Indian poets visit Nottingham for annual events, and facilitating cultural exchange. Verma was an active member of the working group that saw Nottingham designated a
UNESCO City of Literature on 11 December 2015, and continued to support and work with the City of Literature on projects following the award. She was awarded the Lord Mayor's Award in March 2017 from the
Lord Mayor of Nottingham, for her services in promoting Nottingham internationally. From 2018 she spent winters speaking in India, delivering lectures at, amongst others,
Gandhi Nagar Ahmedabad;
Meerut University;
Vigyan Bhaven; Jaipur University. == Charitable work ==