'', 1911 Soon after his departure from
The Outlook, Garvin was approached by newspaper magnate
Lord Northcliffe. Though he turned down a financially lucrative offer to write for Northcliffe's flagship publication, the
Daily Mail, in 1908 Garvin agreed to take over the editorship of the historic Sunday newspaper
The Observer. First published in 1791, the paper had recently faced financial troubles that led to its acquisition by Northcliffe. Within eighteen months, Garvin had reshaped
The Observer, revolutionising Sunday journalism and restoring the paper to profitability in the process. With the
Unionist Party still recovering from its massive defeat in the
general election of 1906, Garvin soon emerged as a dominant figure in Unionist politics. Using
The Observer as a platform, he denounced the
budget introduced by
Chancellor of the Exchequer David Lloyd George in 1909, and he encouraged the Unionist-dominated
House of Lords to veto it. As the question of
Home Rule for Ireland increasingly overshadowed British politics, Garvin advocated a
federalist solution to the problem. By 1911, a rift had emerged between Garvin and Northcliffe over the critical issue of
tariff reform. When their dispute became public, the press baron agreed to sell the paper to
William Waldorf Astor, who accepted Garvin's proposal to assume editorship on condition that Garvin edit the Astor-owned
Pall Mall Gazette as well. In 1915, Astor gave the two papers to his son,
Waldorf as a birthday gift; Waldorf Astor then sold the
Pall Mall Gazette, which allowed Garvin to leave his position with that paper and focus on editing
The Observer. ==First World War==